Rascasse Audience Intelligence

Stradivarius Target Market in Portugal

A data profile of the people who buy, follow and care about Stradivarius in Portugal — modelled from more than twelve digital signal sources. Stradivarius has an estimated audience of 2,653,426 people in Portugal.

#4among Fashion in Portugal#21among Brand in Portugal#22in Shopping

The average Stradivarius fan in Portugal is 42.6 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Braga District.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Stradivarius profile in Portugal.

Audience size
2.7M
in Portugal
Gender
86.5%♀
13.5% male
Age
42.6
average years
Country rank
#258
Brand in Portugal
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stradivarius

86.5% are female, 13.5% are male, average age 42.6.

Fig. 02

Gender split

86.5%
Female
13.5%
Male
Demographic split for Stradivarius audience in Portugal
MetricValue
Female86.5%
Male13.5%
Average age42.6
Estimated audience size2,653,426
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Stradivarius audience in Portugal
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4927%
50+24%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Stradivarius audience comes from Portugal.

Worldwide audience distribution share by country for Stradivarius
CountryShare
Spain15.2%
Italy10.2%
France8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stradivarius audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Stradivarius customers by region in Portugal
#RegionReachAffinity×
01Braga District~400K1.39×
02Porto District~800K1.31×
03Santarém District~200K1.31×
04Lisbon District~1M1.19×
05Aveiro District~200K1.19×
06Setúbal District~300K1.11×
07Leiria District~200K1.07×
08Madeira~80K1.07×
09Viseu District~100K1.06×
10Coimbra District~100K0.99×
11Azores~70K0.97×
12Viana do Castelo District~60K0.95×
13Faro District~200K0.93×
14Portalegre District~30K0.93×
15Vila Real District~40K0.89×
16Beja District~40K0.89×
17Évora District~40K0.87×
18Castelo Branco District~40K0.76×
19Guarda District~20K0.73×
20Bragança District~20K0.73×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in Portugal

See Stradivarius audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Stradivarius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →