Rascasse Audience Intelligence

Parfois (fashion accessories) Target Market in Portugal

A data profile of the people who buy, follow and care about Parfois (fashion accessories) in Portugal — modelled from more than twelve digital signal sources. Parfois (fashion accessories) has an estimated audience of 2,381,463 people in Portugal.

#1among Bags and accessories in Portugal#27among Brand in Portugal#13in Fashion & Accessoires

The average Parfois (fashion accessories) fan in Portugal is 44.1 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Braga District.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Parfois (fashion accessories) profile in Portugal.

Audience size
2.4M
in Portugal
Gender
92.4%♀
7.6% male
Age
44.1
average years
Country rank
#318
Brand in Portugal
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Parfois (fashion accessories)

92.4% are female, 7.6% are male, average age 44.1.

Fig. 02

Gender split

92.4%
Female
7.6%
Male
Demographic split for Parfois (fashion accessories) audience in Portugal
MetricValue
Female92.4%
Male7.6%
Average age44.1
Estimated audience size2,381,463
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Parfois (fashion accessories) audience in Portugal
Age bracketShare%
16-198%
20-2915%
30-3922%
40-4929%
50+26%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Parfois (fashion accessories) audience comes from Portugal.

Worldwide audience distribution share by country for Parfois (fashion accessories)
CountryShare
Spain50.6%
Portugal16.8%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parfois (fashion accessories) audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Parfois (fashion accessories) customers by region in Portugal
#RegionReachAffinity×
01Porto District~800K1.48×
02Santarém District~200K1.48×
03Braga District~300K1.45×
04Lisbon District~900K1.22×
05Évora District~50K1.19×
06Aveiro District~200K1.13×
07Viseu District~90K1.08×
08Setúbal District~300K1.04×
09Coimbra District~100K1.04×
10Castelo Branco District~50K1.00×
11Beja District~40K0.95×
12Faro District~100K0.91×
13Leiria District~100K0.91×
14Portalegre District~20K0.91×
15Madeira~60K0.83×
16Bragança District~20K0.81×
17Azores~50K0.79×
18Vila Real District~30K0.79×
19Viana do Castelo District~40K0.76×
20Guarda District~20K0.74×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Parfois (fashion accessories). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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