Hair products Audience in United Kingdom
Hair products has an estimated audience of 20,786,702 people in United Kingdom. 72.6% are female, 27.4% are male, average age 43.5. Top regions: England, North West, South East. Top brand affinities: Eyelash, Sephora, Eyebrow, Millie Bobby Brown, Mascara.
The average Hair products fan in United Kingdom is 43.5 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Eyelash, Sephora, Eyebrow, with strongest over-indexing on Eyelash (1.54× the country average). Demographically, the Hair products audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair products fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 43.5 |
| Estimated audience size | 20,786,702 |
Audience persona
The typical Hair products fan in United Kingdom is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Eyelash.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 15,490,977 | 0.8× |
| North West | 3,269,241 | 1.47× |
| South East | 2,570,796 | 0.92× |
| Greater London | 2,531,187 | 0.93× |
| East of England | 2,037,845 | 1.07× |
| East Midlands | 1,744,571 | 1.19× |
| Scotland | 1,674,602 | 0.89× |
| South West | 1,647,931 | 0.96× |
| Yorkshire and the Humber | 1,400,430 | 0.84× |
| Wales | 1,268,661 | 1.07× |
| Northern Ireland | 788,846 | 1.23× |
| North East | 680,739 | 0.84× |
| West Midlands | 680,122 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyelash | 1.54× | Beauty & Wellness |
| Sephora | 1.56× | Shopping |
| Eyebrow | 1.51× | Beauty & Wellness |
| Millie Bobby Brown | 1.55× | Movies & TV |
| Mascara | 1.52× | Beauty & Wellness |
| Hair straightening | 1.61× | Beauty & Wellness |
| Long hair | 1.58× | Beauty & Wellness |
| Eye liner | 1.54× | Beauty & Wellness |
| Harry Styles | 1.78× | Music & Radio |
| Lip gloss | 1.54× | Beauty & Wellness |
| Makeup brush | 1.51× | Beauty & Wellness |
| Long Lashes | 1.76× | Beauty & Wellness |
| Missguided | 1.53× | Fashion & Accessoires |
| Angelina Jolie | 1.51× | Movies & TV |
| Lancôme | 1.52× | Beauty & Wellness |
| Natalie Portman | 1.64× | Movies & TV |
| Selena Gomez | 1.5× | Movies & TV |
| Huda Beauty | 1.59× | Beauty & Wellness |
| Lena Dunham | 2.1× | Movies & TV |
| Maybelline | 1.54× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Extroversion | THRILL | 1.03 |
| Luxury Orientation | PREMIUM | 1.03 |
| Social Media Usage | JOY | 1.02 |
| Design Affinity | PREMIUM | 1.02 |
| Creativity | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Japan | 4.9% |
| United Kingdom | 4.6% |
See Hair products audiences in other countries
More Hair audiences in United Kingdom
- Hair care (9,369,403)
- Hair follicle (6,387,414)
- Shampoo (6,008,903)
- Hair coloring (5,591,466)
- Hair conditioner (4,700,743)
Frequently asked questions
How many fans does Hair products have in United Kingdom?
Hair products has an estimated audience of 20,786,702 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Hair products fans?
72.6% of Hair products fans are female, 27.4% are male, with an average age of 43.5 years.
Which brands do Hair products fans like most?
Hair products fans show strongest brand affinity for Eyelash (1.54×), Sephora (1.56×), and Eyebrow (1.51×) over the country average.
Where do Hair products fans live in United Kingdom?
Hair products fans in United Kingdom are most concentrated in England (reach 15,490,977), North West (reach 3,269,241), and South East (reach 2,570,796). These three regions account for the largest share of the active audience.
What other brands do Hair products fans also like?
Beyond Hair products itself, the audience over-indexes on Sephora (1.56×), Eyebrow (1.51×), Millie Bobby Brown (1.55×), and Mascara (1.52×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Hair products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.