Hair products Audience in Mexico
Hair products has an estimated audience of 9,494,746 people in Mexico. 65.1% are female, 34.9% are male, average age 33.8. Top regions: State of Mexico, Baja California, Guerrero.
The average Hair products fan in Mexico is 33.8 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Baja California, Guerrero. Demographically, the Hair products audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair products fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 33.8 |
| Estimated audience size | 9,494,746 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 747,578 | 0.57× |
| Baja California | 379,360 | 0.96× |
| Guerrero | 340,854 | 1.41× |
| Distrito Federal | 324,620 | 0.26× |
| Oaxaca | 292,773 | 1.11× |
| Jalisco | 291,209 | 0.42× |
| Michoacan de Ocampo | 276,897 | 0.84× |
| Nuevo Leon | 270,243 | 0.47× |
| Veracruz (state) | 267,173 | 0.48× |
| Puebla | 259,985 | 0.52× |
| Guanajuato | 259,485 | 0.58× |
| Chihuahua | 249,395 | 0.76× |
| Coahuila de Zaragoza | 246,344 | 0.86× |
| Durango | 233,052 | 1.77× |
| Morelos | 215,121 | 1.31× |
| Hidalgo | 215,107 | 0.93× |
| Nayarit | 202,722 | 2.21× |
| Yucatan | 192,011 | 0.97× |
| Aguascalientes | 182,585 | 1.52× |
| Baja California Sur | 177,248 | 2.34× |
| Sinaloa | 175,741 | 0.7× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.79 |
| Design Affinity | PREMIUM | 1.78 |
| Need for Security | CONSERVATISM | 1.49 |
| Spirituality | BALANCE | 1.39 |
| Travelling | THRILL | 1.36 |
| LGBTQ+ Identity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Japan | 4.9% |
| United Kingdom | 4.6% |
See Hair products audiences in other countries
More Hair audiences in Mexico
- Hair care (4,286,347)
- Keratin (3,301,885)
- Hair follicle (2,543,963)
- Shampoo (2,137,443)
- Hair coloring (1,888,286)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Hair products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.