Hair products Audience in Spain
Hair products has an estimated audience of 11,184,035 people in Spain. 72.6% are female, 27.4% are male, average age 45.3. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Carrefour Market, Beauty salons, Women's clothing, Dresses, Mercadona.
The average Hair products fan in Spain is 45.3 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Carrefour Market, Beauty salons, Women's clothing, with strongest over-indexing on Carrefour Market (2.54× the country average). Demographically, the Hair products audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair products fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 45.3 |
| Estimated audience size | 11,184,035 |
Audience persona
The typical Hair products fan in Spain is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Carrefour Market.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 4,386,749 | 2.17× |
| Andalusia | 2,953,326 | 1.34× |
| Community of Madrid | 1,601,074 | 0.85× |
| Comunidad Valenciana | 1,060,214 | 0.84× |
| Canary Islands | 416,972 | 0.75× |
| Balearic Islands | 342,648 | 1.09× |
| Region of Murcia | 275,177 | 0.72× |
| Extremadura | 241,191 | 1× |
| Principality of Asturias | 217,190 | 0.82× |
| Castilla-La Mancha | 210,162 | 0.46× |
| Castile and León | 207,700 | 0.43× |
| Aragon | 196,769 | 0.67× |
| La Rioja | 193,000 | 2.65× |
| Galicia | 188,438 | 0.36× |
| Cantabria | 178,711 | 1.27× |
| Navarre | 167,180 | 1.19× |
| Basque Autonomous Country | 162,294 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour Market | 2.54× | Shopping |
| Beauty salons | 1.71× | Beauty & Wellness |
| Women's clothing | 1.54× | Fashion & Accessoires |
| Dresses | 1.57× | Fashion & Accessoires |
| Mercadona | 1.5× | Shopping |
| Spas | 1.52× | Beauty & Wellness |
| Primark | 1.52× | Shopping |
| Hipercor | 1.92× | Shopping |
| Stradivarius | 1.55× | Shopping |
| H&M | 1.56× | Shopping |
| Natural skin care | 1.95× | Beauty & Wellness |
| Skin care | 1.63× | Beauty & Wellness |
| Children's clothing | 1.67× | Fashion & Accessoires |
| Anti-aging cream | 1.84× | Beauty & Wellness |
| Handbags | 1.55× | Fashion & Accessoires |
| Sephora | 1.56× | Shopping |
| Oysho | 1.62× | Fashion & Accessoires |
| Hair care | 1.64× | Beauty & Wellness |
| Blouse | 1.69× | Fashion & Accessoires |
| Manicure | 1.74× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.23 |
| Indulgence | JOY | 1.05 |
| Design Affinity | PREMIUM | 1.03 |
| Creativity | OPEN | 1 |
| Luxury Orientation | PREMIUM | 1 |
| DIY Mentality | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Japan | 4.9% |
| United Kingdom | 4.6% |
See Hair products audiences in other countries
More Hair audiences in Spain
- Hair care (6,142,050)
- Hair coloring (3,357,560)
- Hair follicle (3,340,012)
- Shampoo (3,132,090)
- Keratin (2,703,530)
Frequently asked questions
How many fans does Hair products have in Spain?
Hair products has an estimated audience of 11,184,035 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Hair products fans?
72.6% of Hair products fans are female, 27.4% are male, with an average age of 45.3 years.
Which brands do Hair products fans like most?
Hair products fans show strongest brand affinity for Carrefour Market (2.54×), Beauty salons (1.71×), and Women's clothing (1.54×) over the country average.
Where do Hair products fans live in Spain?
Hair products fans in Spain are most concentrated in Catalonia (reach 4,386,749), Andalusia (reach 2,953,326), and Community of Madrid (reach 1,601,074). These three regions account for the largest share of the active audience.
What other brands do Hair products fans also like?
Beyond Hair products itself, the audience over-indexes on Beauty salons (1.71×), Women's clothing (1.54×), Dresses (1.57×), and Mercadona (1.5×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Hair products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.