How to read this list
Rank
Position in the Top 45, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Hair products |
11M | 2.5% | 45.3 | 72.6% | Hair |
| 2 |  Hair care |
6.1M | 2.7% | 45.5 | 78.0% | Hair |
| 3 |  Hair coloring |
3.4M | 2.2% | 41.7 | 78.4% | Hair |
| 4 |  Hair follicle |
3.3M | 3.6% | 45.8 | 75.4% | Hair |
| 5 |  Shampoo |
3.1M | 1.7% | 43.0 | 81.5% | Hair |
| 6 |  Keratin |
2.7M | 2.6% | 42.2 | 82.7% | Hair |
| 7 |  Hair conditioner |
2.7M | 2.0% | 42.3 | 82.4% | Hair |
| 8 |  Hair dryer |
2.5M | 2.5% | 42.7 | 82.0% | Hair |
| 9 |  Hair iron |
2.5M | 2.4% | 42.2 | 83.0% | Hair |
| 10 |  Hair straightening |
2.3M | 1.9% | 41.8 | 82.6% | Hair |
| 11 |  Hairbrush |
2.2M | 2.6% | 41.9 | 81.7% | Hair |
| 12 |  Blond |
1.5M | 4.6% | 36.8 | 80.0% | Hair |
| 13 |  Human hair color |
1.4M | 2.6% | 40.0 | 82.5% | Hair |
| 14 |  Hair tutorials |
1M | 4.5% | 41.3 | 80.3% | Hair |
| 15 |  Hair colorist |
652k | 2.3% | 35.2 | 74.1% | Hair |
| 16 |  Hair Stylists |
477k | 2.2% | 33.8 | 75.3% | Hair |
| 17 |  Brush |
457k | 1.6% | 43.7 | 68.0% | Hair |
| 18 |  Red hair |
382k | 2.3% | 38.2 | 67.2% | Hair |
| 19 |  Hair serum |
340k | 1.9% | 40.5 | 74.8% | Hair |
| 20 |  Hair tattoo |
336k | 5.0% | 41.7 | 70.5% | Hair |
| 21 |  Brown hair |
316k | 2.2% | 37.8 | 77.8% | Hair |
| 22 |  Blade |
246k | 3.2% | 38.1 | 21.0% | Hair |
| 23 |  Afro-textured hair |
241k | 1.5% | 34.0 | 72.8% | Hair |
| 24 |  Hair spray |
207k | 1.5% | 38.0 | 75.0% | Hair |
| 25 |  Barber chair |
193k | 2.9% | 35.9 | 56.9% | Hair |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 45 list compiled?
Rascasse aggregates anonymized search-behavior signals across Spain and ranks each hair by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair in Spain?
Hair products currently leads with an estimated audience of 11M people in Spain.