A data profile of the people who buy, follow and care about Hair follicle in Spain — modelled from more than twelve digital signal sources. Hair follicle has an estimated audience of 3,340,011 people in Spain.
Hair follicle has an estimated audience of 3,340,011 people in Spain. 75.4% are female, 24.6% are male, average age 45.8. Top brand affinities: Exfoliation (cosmetology), Mascara, Müller (company), Kérastase, Face powder.
Top brand affinities include Exfoliation (cosmetology), Mascara, Müller (company), with strongest over-indexing on Exfoliation (cosmetology) (11.66× the country average).
Demographically, the Hair follicle audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Extroversion, Travelling.
The typical Hair follicle fan in Spain is more female, around 45.8 years old, with strong Extroversion tendencies and a notable affinity for Exfoliation (cosmetology).
The key figures that characterise the Hair follicle profile in Spain.
75.4% are female, 24.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 45.8 |
| Estimated audience size | 3,340,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 32% |
of the worldwide Hair follicle audience comes from Spain.
| Country | Share |
|---|---|
| United States | 31.0% |
| Japan | 8.4% |
| United Kingdom | 6.8% |
The strongest cross-interests of the Hair follicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Müller (company) | Food & Beverages | 25.40× | ||
| 02 | Kérastase | Beauty & Wellness | 12.14× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 11.66× | ||
| 04 | Cleanser | Beauty & Wellness | 9.91× | ||
| 05 | Mascara | Beauty & Wellness | 9.09× | ||
| 06 | Face powder | Beauty & Wellness | 7.91× | ||
| 07 | CC cream | Beauty & Wellness | 7.64× | ||
| 08 | Concealer | Beauty & Wellness | 7.53× | ||
| 09 | Lip balm | Beauty & Wellness | 7.00× | ||
| 10 | Hair dryer | Beauty & Wellness | 4.89× | ||
| 11 | Lip gloss | Beauty & Wellness | 4.61× | ||
| 12 | Hairbrush | Beauty & Wellness | 4.58× | ||
| 13 | Eye shadow | Beauty & Wellness | 4.58× | ||
| 14 | Eyelash extensions | Beauty & Wellness | 4.45× | ||
| 15 | Hair coloring | Beauty & Wellness | 3.84× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 3.63× | ||
| 17 | Pedicure | Beauty & Wellness | 3.35× | ||
| 18 | Lunch | Food & Beverages | 3.08× | ||
| 19 | Manicure | Beauty & Wellness | 2.94× | ||
| 20 | Skin care | Beauty & Wellness | 2.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.60× | |
| Travelling | THRILL | 1.46× | |
| Pet Ownership | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Indulgence | JOY | 0.93× | |
| Need for Security | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hair follicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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