A data profile of the people who buy, follow and care about Hair follicle in India — modelled from more than twelve digital signal sources. Hair follicle has an estimated audience of 5,535,418 people in India.
Hair follicle has an estimated audience of 5,535,418 people in India. 39.6% are female, 60.4% are male, average age 29.7. Top brand affinities: Harry Potter, Superman, Grilling, Barbecue, Manchester United F.C..
Top brand affinities include Harry Potter, Superman, Grilling, with strongest over-indexing on Harry Potter (1.65× the country average).
Demographically, the Hair follicle audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Hair follicle fan in India is more male, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Hair follicle profile in India.
39.6% are female, 60.4% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 29.7 |
| Estimated audience size | 5,535,418 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 31% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Hair follicle audience comes from India.
| Country | Share |
|---|---|
| United States | 31.0% |
| Japan | 8.4% |
| United Kingdom | 6.8% |
The strongest cross-interests of the Hair follicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grilling | Food & Beverages | 2.82× | ||
| 02 | Manchester City F.C. | Sports | 2.82× | ||
| 03 | Anne Hathaway | Movies & TV | 2.82× | ||
| 04 | Henry Cavill | Movies & TV | 2.82× | ||
| 05 | Barbecue | Food & Beverages | 2.52× | ||
| 06 | Tom Cruise | Movies & TV | 2.47× | ||
| 07 | Hair coloring | Beauty & Wellness | 2.39× | ||
| 08 | Brad Pitt | Movies & TV | 2.20× | ||
| 09 | Manchester United F.C. | Sports | 2.14× | ||
| 10 | FC Barcelona | Sports | 1.90× | ||
| 11 | Axis Bank | Business & Career | 1.89× | ||
| 12 | HDFC Bank | Business & Career | 1.81× | ||
| 13 | True Detective | Movies & TV | 1.80× | ||
| 14 | Harry Potter | Movies & TV | 1.65× | ||
| 15 | ICICI Bank | Business & Career | 1.64× | ||
| 16 | Superman | Movies & TV | 1.56× | ||
| 17 | UEFA Champions League | Sports | 1.54× | ||
| 18 | Embroidery | Home & Garden | 1.54× | ||
| 19 | Wedding invitation | Home & Garden | 1.54× | ||
| 20 | Stranger Things | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.53× | |
| Indulgence | JOY | 1.46× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Social Media Usage | JOY | 0.72× | |
| Family Orientation | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hair follicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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