A data profile of the people who buy, follow and care about Comb in India — modelled from more than twelve digital signal sources. Comb has an estimated audience of 4,742,399 people in India.
Comb has an estimated audience of 4,742,399 people in India. 57.2% are female, 42.8% are male, average age 31.6. Top brand affinities: Hair iron, True Detective, Lip balm, BMW M4, Volvo XC90.
Top brand affinities include Hair iron, True Detective, Lip balm, with strongest over-indexing on Hair iron (8.43× the country average).
Demographically, the Comb audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
The typical Comb fan in India is more female, around 31.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Hair iron.
The key figures that characterise the Comb profile in India.
57.2% are female, 42.8% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 31.6 |
| Estimated audience size | 4,742,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Comb audience comes from India.
| Country | Share |
|---|---|
| India | 18.9% |
| United States | 8.1% |
| Pakistan | 3.2% |
The strongest cross-interests of the Comb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volvo XC60 | Cars & Mobility | 9.85× | ||
| 02 | Volvo XC90 | Cars & Mobility | 9.20× | ||
| 03 | Hair spray | Beauty & Wellness | 8.89× | ||
| 04 | Hair iron | Beauty & Wellness | 8.43× | ||
| 05 | Hair gel | Beauty & Wellness | 8.01× | ||
| 06 | Lip balm | Beauty & Wellness | 6.72× | ||
| 07 | BMW M4 | Cars & Mobility | 6.18× | ||
| 08 | Barber | Beauty & Wellness | 5.24× | ||
| 09 | Hair serum | Beauty & Wellness | 5.16× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 3.67× | ||
| 11 | Artificial nails | Beauty & Wellness | 3.61× | ||
| 12 | Lip gloss | Beauty & Wellness | 3.40× | ||
| 13 | True Detective | Movies & TV | 3.12× | ||
| 14 | BB cream | Beauty & Wellness | 3.08× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 2.84× | ||
| 16 | Eye liner | Beauty & Wellness | 2.63× | ||
| 17 | Business class | Travel & Leisure | 1.93× | ||
| 18 | Young's | Food & Beverages | 1.62× | ||
| 19 | Handmade jewelry | Fashion & Accessoires | 1.58× | ||
| 20 | Skin care | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.52× | |
| Indulgence | JOY | 1.43× | |
| Quality Awareness | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Comb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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