Rascasse Audience Intelligence

Comb Audience in United States

A data profile of the people who buy, follow and care about Comb in United States — modelled from more than twelve digital signal sources. Comb has an estimated audience of 2,041,279 people in United States.

#27among Hair in United States#6254among Topic in United States#214in Beauty & Wellness

The average Comb fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kelly Osbourne, Hairbrush, Anjelica Huston, with strongest over-indexing on Kelly Osbourne (9.39× the country average).

Demographically, the Comb audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Comb fan in United States is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Kelly Osbourne.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Comb profile in United States.

Audience size
2M
in United States
Gender
82.7%♀
17.3% male
Age
39.5
average years
Country rank
#14001
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Comb fans

82.7% are female, 17.3% are male, average age 39.5.

Fig. 02

Gender split

82.7%
Female
17.3%
Male
Demographic split for Comb audience in United States
MetricValue
Female82.7%
Male17.3%
Average age39.5
Estimated audience size2,041,279
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Comb audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3919%
40-4923%
50+20%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Comb audience comes from United States.

Worldwide audience distribution share by country for Comb
CountryShare
India18.9%
United States8.1%
Pakistan3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comb audience in United States is strongest.

Fig. 05

Top regions by affinity

Comb fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~30K1.71×
02Texas~200K1.24×
03California~300K1.20×
04New Jersey~60K1.20×
05Georgia~70K1.17×
06New York~100K1.16×
07Arizona~50K1.16×
08Louisiana~30K1.14×
09Indiana~40K1.12×
10Mississippi~20K1.12×
11Florida~200K1.11×
12Maryland~40K1.10×
13North Carolina~70K1.09×
14Kentucky~30K1.09×
15Virginia~50K1.08×
16Pennsylvania~70K1.07×
17Missouri~40K1.07×
18Connecticut~20K1.07×
19Washington, District of Columbia~7K1.07×
20Illinois~70K1.06×
21Nevada~20K1.03×
22Massachusetts~40K1.02×
23Alabama~30K1.02×
24Delaware~6K1.02×
25South Carolina~30K1.01×
26Nebraska~10K1.00×
27Hawaii~9K0.99×
28Rhode Island~6K0.99×
29Michigan~50K0.98×
30Oklahoma~20K0.98×
31Iowa~20K0.98×
32Ohio~60K0.97×
33Kansas~20K0.97×
34Tennessee~40K0.96×
35Minnesota~30K0.96×
36Washington~40K0.94×
37Idaho~10K0.94×
38New Mexico~10K0.93×
39South Dakota~4K0.93×
40Wisconsin~30K0.92×
41Utah~20K0.90×
42Alaska~4K0.89×
43Oregon~20K0.88×
44North Dakota~4K0.87×
45Colorado~30K0.86×
46West Virginia~8K0.86×
47Maine~6K0.81×
48Vermont~3K0.81×
49New Hampshire~6K0.79×
50Montana~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Comb, United States
0.77×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comb audience
#·InterestCategoryAffinity×
01Anjelica HustonMovies & TV12.13×
02Michael RookerMovies & TV10.96×
03WokFood & Beverages9.94×
04Kelly OsbourneMusic & Radio9.39×
05Milla JovovichMovies & TV7.04×
06Boscov'sFashion & Accessoires6.45×
07HairbrushBeauty & Wellness5.95×
08Anna FarisMovies & TV5.24×
09Hair ironBeauty & Wellness3.64×
10Hair dryerBeauty & Wellness3.39×
11Bath and BodyworksShopping2.67×
12Hair straighteningBeauty & Wellness2.54×
13GeneticsKids & Family2.25×
14Discount storesShopping1.90×
15Five BelowShopping1.89×
16J. C. PenneyShopping1.79×
17TMZInternet & Social Media1.63×
18Skin careBeauty & Wellness1.61×
19Shopping mallsShopping1.55×
20HairstyleBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Comb audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.47×
IndulgenceJOY1.30×
Quality AwarenessPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Comb audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
Pet OwnershipJOY0.90×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Comb have in United States?

Comb has an estimated audience of 2,041,279 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Comb fans?

82.7% of Comb fans are female, 17.3% are male, with an average age of 39.5 years.

03

Which brands do Comb fans like most?

Comb fans show strongest brand affinity for Kelly Osbourne (9.39×), Hairbrush (5.95×), and Anjelica Huston (12.13×) over the country average.

04

Where do Comb fans live in United States?

Comb fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Comb fans also like?

Beyond Comb itself, the audience over-indexes on Hairbrush (5.95×), Anjelica Huston (12.13×), Hair iron (3.64×), and Boscov's (6.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Comb audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Comb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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