A data profile of the people who buy, follow and care about Hair follicle in United Kingdom — modelled from more than twelve digital signal sources. Hair follicle has an estimated audience of 6,387,413 people in United Kingdom.
The average Hair follicle fan in United Kingdom is 42.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Office supplies, Hairbrush, Do it yourself (DIY), with strongest over-indexing on Office supplies (7.44× the country average).
Demographically, the Hair follicle audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hair follicle fan in United Kingdom is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Office supplies.
The key figures that characterise the Hair follicle profile in United Kingdom.
78.2% are female, 21.8% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 42.8 |
| Estimated audience size | 6,387,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Hair follicle audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.0% |
| Japan | 8.4% |
| United Kingdom | 6.8% |
Where the Hair follicle audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5M | 1.40× | |
| 02 | Wales | ~500K | 1.35× | |
| 03 | Scotland | ~800K | 1.34× | |
| 04 | Northern Ireland | ~300K | 1.32× | |
| 05 | West Midlands | ~300K | 0.93× | |
| 06 | Yorkshire and the Humber | ~500K | 0.89× | |
| 07 | North East | ~200K | 0.83× | |
| 08 | East Midlands | ~300K | 0.69× | |
| 09 | South West | ~300K | 0.66× | |
| 10 | East of England | ~400K | 0.65× | |
| 11 | South East | ~500K | 0.63× | |
| 12 | North West | ~400K | 0.56× |
The strongest cross-interests of the Hair follicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair serum | Beauty & Wellness | 9.29× | ||
| 02 | Office supplies | Business & Career | 7.44× | ||
| 03 | Pretty Woman | Movies & TV | 6.51× | ||
| 04 | Hairbrush | Beauty & Wellness | 5.24× | ||
| 05 | Hair straightening | Beauty & Wellness | 3.80× | ||
| 06 | Long hair | Beauty & Wellness | 3.33× | ||
| 07 | BB cream | Beauty & Wellness | 3.31× | ||
| 08 | Hair dryer | Beauty & Wellness | 3.27× | ||
| 09 | Hair coloring | Beauty & Wellness | 3.12× | ||
| 10 | Natural skin care | Beauty & Wellness | 2.40× | ||
| 11 | Boots UK | Shopping | 2.40× | ||
| 12 | Confectionery | Food & Beverages | 2.24× | ||
| 13 | Ocado | Shopping | 2.16× | ||
| 14 | Hair care | Beauty & Wellness | 2.08× | ||
| 15 | Philanthropy | Arts & Culture | 2.07× | ||
| 16 | Primark | Shopping | 1.98× | ||
| 17 | Local news | News | 1.96× | ||
| 18 | Costa Coffee | Food & Beverages | 1.87× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.71× | ||
| 20 | EBay | Shopping | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.34× | |
| Travelling | THRILL | 1.34× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.91× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Tradition | CONSERVATISM | 0.95× |
Hair follicle has an estimated audience of 6,387,413 people in United Kingdom, concentrated in England and Scotland.
78.2% of Hair follicle fans are female, 21.8% are male, with an average age of 42.8 years.
Hair follicle fans show strongest brand affinity for Office supplies (7.44×), Hairbrush (5.24×), and Do it yourself (DIY) (1.71×) over the country average.
Hair follicle fans in United Kingdom are most concentrated in England (reach ~5M), Scotland (reach ~800K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hair follicle itself, the audience over-indexes on Hairbrush (5.24×), Do it yourself (DIY) (1.71×), Hair straightening (3.8×), and Primark (1.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hair follicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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