A data profile of the people who buy, follow and care about Tattoos in Portugal — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 2,275,276 people in Portugal.
The average Tattoos fan in Portugal is 44.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Fragrances, Hair products, Spas, with strongest over-indexing on Fragrances (1.7× the country average).
Demographically, the Tattoos audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tattoos fan in Portugal is more female, around 44.3 years old, with strong Extroversion tendencies and a notable affinity for Fragrances.
The key figures that characterise the Tattoos profile in Portugal.
60.1% are female, 39.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 44.3 |
| Estimated audience size | 2,275,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Tattoos audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
Where the Tattoos audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~300K | 2.21× | |
| 02 | Madeira | ~100K | 1.83× | |
| 03 | Azores | ~90K | 1.47× | |
| 04 | Lisbon District | ~1M | 1.40× | |
| 05 | Porto District | ~600K | 1.28× | |
| 06 | Santarém District | ~100K | 1.28× | |
| 07 | Setúbal District | ~300K | 1.16× | |
| 08 | Leiria District | ~100K | 1.07× | |
| 09 | Braga District | ~200K | 0.96× | |
| 10 | Aveiro District | ~200K | 0.94× | |
| 11 | Viana do Castelo District | ~50K | 0.86× | |
| 12 | Coimbra District | ~90K | 0.85× | |
| 13 | Beja District | ~30K | 0.85× | |
| 14 | Portalegre District | ~20K | 0.84× | |
| 15 | Bragança District | ~20K | 0.83× | |
| 16 | Évora District | ~30K | 0.82× | |
| 17 | Guarda District | ~20K | 0.82× | |
| 18 | Vila Real District | ~30K | 0.80× | |
| 19 | Viseu District | ~60K | 0.79× | |
| 20 | Castelo Branco District | ~30K | 0.79× |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Free software | Technology & Electronics | 1.95× | ||
| 02 | Sunglasses | Fashion & Accessoires | 1.71× | ||
| 03 | Fragrances | Beauty & Wellness | 1.70× | ||
| 04 | Children's clothing | Fashion & Accessoires | 1.68× | ||
| 05 | Handbags | Fashion & Accessoires | 1.67× | ||
| 06 | Birds | Pets & Animals | 1.66× | ||
| 07 | Hair products | Beauty & Wellness | 1.63× | ||
| 08 | Dresses | Fashion & Accessoires | 1.60× | ||
| 09 | Beauty salons | Beauty & Wellness | 1.58× | ||
| 10 | Romance novels | Literature | 1.58× | ||
| 11 | Spas | Beauty & Wellness | 1.56× | ||
| 12 | Coupons | Shopping | 1.55× | ||
| 13 | Friendship | Kids & Family | 1.54× | ||
| 14 | Boutiques | Fashion & Accessoires | 1.53× | ||
| 15 | Hip hop music | Music & Radio | 1.53× | ||
| 16 | Blouse | Fashion & Accessoires | 1.53× | ||
| 17 | Charity and causes | Business & Career | 1.53× | ||
| 18 | Swimming | Sports | 1.52× | ||
| 19 | Astrology | Health | 1.52× | ||
| 20 | Nightclubs | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.61× | |
| Creativity | OPEN | 1.36× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.95× | |
| Sustainability | BALANCE | 0.96× | |
| Travelling | THRILL | 0.96× |
Tattoos has an estimated audience of 2,275,276 people in Portugal, concentrated in Lisbon District and Porto District.
60.1% of Tattoos fans are female, 39.9% are male, with an average age of 44.3 years.
Tattoos fans show strongest brand affinity for Fragrances (1.7×), Hair products (1.63×), and Spas (1.56×) over the country average.
Tattoos fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Faro District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tattoos itself, the audience over-indexes on Hair products (1.63×), Spas (1.56×), Dresses (1.6×), and Boutiques (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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