A data profile of the people who buy, follow and care about Free software in Portugal — modelled from more than twelve digital signal sources. Free software has an estimated audience of 1,485,161 people in Portugal.
The average Free software fan in Portugal is 45.2 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, OLX, Massively multiplayer online games, with strongest over-indexing on WhatsApp (1.76× the country average).
Demographically, the Free software audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Extroversion, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Free software fan in Portugal is balanced, around 45.2 years old, with strong Extroversion tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Free software profile in Portugal.
50.4% are female, 49.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 45.2 |
| Estimated audience size | 1,485,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Free software audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
Where the Free software audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.14× | |
| 02 | Guarda District | ~20K | 1.11× | |
| 03 | Beja District | ~30K | 1.09× | |
| 04 | Vila Real District | ~30K | 1.06× | |
| 05 | Évora District | ~30K | 1.06× | |
| 06 | Castelo Branco District | ~30K | 1.04× | |
| 07 | Azores | ~40K | 1.01× | |
| 08 | Viana do Castelo District | ~40K | 1.01× | |
| 09 | Viseu District | ~50K | 1.00× | |
| 10 | Madeira | ~40K | 0.99× | |
| 11 | Coimbra District | ~70K | 0.97× | |
| 12 | Leiria District | ~80K | 0.95× | |
| 13 | Aveiro District | ~100K | 0.94× | |
| 14 | Braga District | ~100K | 0.93× | |
| 15 | Faro District | ~90K | 0.93× | |
| 16 | Setúbal District | ~200K | 0.92× | |
| 17 | Porto District | ~300K | 0.85× | |
| 18 | Santarém District | ~60K | 0.85× | |
| 19 | Lisbon District | ~400K | 0.81× |
The strongest cross-interests of the Free software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massively multiplayer online games | Games | 3.99× | ||
| 02 | Casino games | Games | 3.54× | ||
| 03 | Online poker | Games | 3.36× | ||
| 04 | Non-fiction books | Literature | 2.73× | ||
| 05 | Romance novels | Literature | 2.72× | ||
| 06 | Pizza | Food & Beverages | 2.66× | ||
| 07 | Norauto | Cars & Mobility | 2.54× | ||
| 08 | First-person shooter games | Games | 2.34× | ||
| 09 | Online games | Games | 2.29× | ||
| 10 | Gambling | Games | 1.99× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.95× | ||
| 12 | Desserts | Food & Beverages | 1.79× | ||
| 13 | Internet & Social Media | 1.76× | |||
| 14 | Bars | Travel & Leisure | 1.69× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.69× | ||
| 16 | Beaches | Travel & Leisure | 1.67× | ||
| 17 | Spas | Beauty & Wellness | 1.61× | ||
| 18 | OLX | Shopping | 1.56× | ||
| 19 | Fnac | Shopping | 1.55× | ||
| 20 | Auchan | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.42× | |
| Indulgence | JOY | 1.24× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Family Orientation | CONSERVATISM | 0.88× | |
| Travelling | THRILL | 0.90× |
Free software has an estimated audience of 1,485,161 people in Portugal, concentrated in Lisbon District and Porto District.
50.4% of Free software fans are female, 49.6% are male, with an average age of 45.2 years.
Free software fans show strongest brand affinity for WhatsApp (1.76×), OLX (1.56×), and Massively multiplayer online games (3.99×) over the country average.
Free software fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Free software itself, the audience over-indexes on OLX (1.56×), Massively multiplayer online games (3.99×), Online poker (3.36×), and Pizza (2.66×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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