A data profile of the people who buy, follow and care about Desserts in Portugal — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 2,434,978 people in Portugal.
The average Desserts fan in Portugal is 46.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Mercadona, Chocolate, Auchan, with strongest over-indexing on Mercadona (1.59× the country average).
Demographically, the Desserts audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Desserts fan in Portugal is more female, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Mercadona.
The key figures that characterise the Desserts profile in Portugal.
68.9% are female, 31.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 46.1 |
| Estimated audience size | 2,434,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Desserts audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
Where the Desserts audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 3.09× | |
| 02 | Faro District | ~500K | 2.96× | |
| 03 | Lisbon District | ~1.5M | 2.34× | |
| 04 | Azores | ~100K | 2.08× | |
| 05 | Porto District | ~900K | 1.73× | |
| 06 | Santarém District | ~200K | 1.73× | |
| 07 | Bragança District | ~30K | 0.91× | |
| 08 | Portalegre District | ~20K | 0.91× | |
| 09 | Guarda District | ~30K | 0.89× | |
| 10 | Beja District | ~30K | 0.87× | |
| 11 | Castelo Branco District | ~40K | 0.86× | |
| 12 | Vila Real District | ~40K | 0.85× | |
| 13 | Évora District | ~40K | 0.84× | |
| 14 | Setúbal District | ~200K | 0.81× | |
| 15 | Leiria District | ~100K | 0.80× | |
| 16 | Viana do Castelo District | ~50K | 0.80× | |
| 17 | Viseu District | ~70K | 0.79× | |
| 18 | Coimbra District | ~90K | 0.74× | |
| 19 | Aveiro District | ~100K | 0.68× | |
| 20 | Braga District | ~200K | 0.66× |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate | Food & Beverages | 2.09× | ||
| 02 | Barbecue | Food & Beverages | 1.94× | ||
| 03 | Pizza | Food & Beverages | 1.94× | ||
| 04 | Organic food | Food & Beverages | 1.79× | ||
| 05 | Coffeehouses | Food & Beverages | 1.76× | ||
| 06 | Tea | Food & Beverages | 1.74× | ||
| 07 | Auchan | Shopping | 1.65× | ||
| 08 | Fast food | Food & Beverages | 1.64× | ||
| 09 | Handbags | Fashion & Accessoires | 1.63× | ||
| 10 | Coffee | Food & Beverages | 1.62× | ||
| 11 | Coupons | Shopping | 1.60× | ||
| 12 | Mercadona | Shopping | 1.59× | ||
| 13 | Friendship | Kids & Family | 1.59× | ||
| 14 | Discount stores | Shopping | 1.58× | ||
| 15 | Cake | Food & Beverages | 1.56× | ||
| 16 | Hair products | Beauty & Wellness | 1.55× | ||
| 17 | Fragrances | Beauty & Wellness | 1.55× | ||
| 18 | Marriage | Kids & Family | 1.54× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.51× | ||
| 20 | Dresses | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Price Sensitivity | PREMIUM | 1.43× | |
| Creativity | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Sustainability | BALANCE | 0.98× |
Desserts has an estimated audience of 2,434,978 people in Portugal, concentrated in Lisbon District and Porto District.
68.9% of Desserts fans are female, 31.1% are male, with an average age of 46.1 years.
Desserts fans show strongest brand affinity for Mercadona (1.59×), Chocolate (2.09×), and Auchan (1.65×) over the country average.
Desserts fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~900K), and Faro District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Desserts itself, the audience over-indexes on Chocolate (2.09×), Auchan (1.65×), Barbecue (1.94×), and Discount stores (1.58×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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