A data profile of the people who buy, follow and care about Coffee in Portugal — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 3,187,989 people in Portugal.
The average Coffee fan in Portugal is 46.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include This Week (ABC TV series), with strongest over-indexing on This Week (ABC TV series) (1.57× the country average).
Demographically, the Coffee audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.
The typical Coffee fan in Portugal is more female, around 46.1 years old, with strong Creativity tendencies and a notable affinity for This Week (ABC TV series).
The key figures that characterise the Coffee profile in Portugal.
59.3% are female, 40.7% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 46.1 |
| Estimated audience size | 3,187,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Coffee audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.7% |
| United Kingdom | 4.2% |
Where the Coffee audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 2.50× | |
| 02 | Azores | ~200K | 1.90× | |
| 03 | Faro District | ~400K | 1.82× | |
| 04 | Lisbon District | ~1.5M | 1.72× | |
| 05 | Porto District | ~1M | 1.49× | |
| 06 | Santarém District | ~200K | 1.49× | |
| 07 | Leiria District | ~200K | 0.98× | |
| 08 | Coimbra District | ~200K | 0.98× | |
| 09 | Beja District | ~50K | 0.97× | |
| 10 | Viana do Castelo District | ~70K | 0.93× | |
| 11 | Setúbal District | ~300K | 0.75× | |
| 12 | Évora District | ~40K | 0.74× | |
| 13 | Aveiro District | ~200K | 0.72× | |
| 14 | Braga District | ~200K | 0.70× | |
| 15 | Vila Real District | ~30K | 0.57× | |
| 16 | Guarda District | ~20K | 0.51× | |
| 17 | Castelo Branco District | ~30K | 0.50× | |
| 18 | Portalegre District | ~20K | 0.49× | |
| 19 | Viseu District | ~50K | 0.48× | |
| 20 | Bragança District | ~20K | 0.43× |
The strongest cross-interests of the Coffee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | This Week (ABC TV series) | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.01× | |
| Spirituality | BALANCE | 0.95× | |
| Mindfulness | BALANCE | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Risk Appetite | THRILL | 0.65× | |
| Community Orientation | OPEN | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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