A data profile of the people who buy, follow and care about Organic food in Portugal — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 2,466,234 people in Portugal.
The average Organic food fan in Portugal is 45.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Healthy diet, Vegetarian cuisine, Natural foods, with strongest over-indexing on Healthy diet (1.86× the country average).
Demographically, the Organic food audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Indulgence, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Organic food fan in Portugal is more female, around 45.7 years old, with strong Indulgence tendencies and a notable affinity for Healthy diet.
The key figures that characterise the Organic food profile in Portugal.
66.7% are female, 33.3% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 45.7 |
| Estimated audience size | 2,466,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Organic food audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
Where the Organic food audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guarda District | ~40K | 1.12× | |
| 02 | Beja District | ~40K | 1.10× | |
| 03 | Vila Real District | ~50K | 1.07× | |
| 04 | Évora District | ~50K | 1.06× | |
| 05 | Castelo Branco District | ~50K | 1.05× | |
| 06 | Azores | ~70K | 1.01× | |
| 07 | Viana do Castelo District | ~60K | 1.01× | |
| 08 | Faro District | ~200K | 1.00× | |
| 09 | Viseu District | ~90K | 1.00× | |
| 10 | Madeira | ~70K | 0.99× | |
| 11 | Coimbra District | ~100K | 0.97× | |
| 12 | Leiria District | ~100K | 0.96× | |
| 13 | Aveiro District | ~200K | 0.94× | |
| 14 | Braga District | ~200K | 0.93× | |
| 15 | Setúbal District | ~300K | 0.92× | |
| 16 | Porto District | ~500K | 0.87× | |
| 17 | Santarém District | ~100K | 0.87× | |
| 18 | Lisbon District | ~600K | 0.79× |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural foods | Food & Beverages | 2.34× | ||
| 02 | Vegan nutrition | Health | 1.97× | ||
| 03 | Healthy habits | Health | 1.92× | ||
| 04 | Healthy diet | Health | 1.86× | ||
| 05 | Vegetarian cuisine | Food & Beverages | 1.73× | ||
| 06 | Organic farming | Food & Beverages | 1.73× | ||
| 07 | Organic product | Food & Beverages | 1.69× | ||
| 08 | Paleolithic diet | Health | 1.66× | ||
| 09 | Local food | Food & Beverages | 1.62× | ||
| 10 | Gourmet Foods | Food & Beverages | 1.62× | ||
| 11 | Fast casual restaurants | Food & Beverages | 1.59× | ||
| 12 | Breakfast | Food & Beverages | 1.59× | ||
| 13 | Dinner | Food & Beverages | 1.58× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 1.58× | ||
| 15 | Nutrient | Food & Beverages | 1.55× | ||
| 16 | Weight loss (Fitness And wellness) | Health | 1.54× | ||
| 17 | Diners | Food & Beverages | 1.53× | ||
| 18 | Lunch | Food & Beverages | 1.52× | ||
| 19 | Bikini | Fashion & Accessoires | 1.51× | ||
| 20 | Sephora | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.27× | |
| Mindfulness | BALANCE | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.84× |
Organic food has an estimated audience of 2,466,234 people in Portugal, concentrated in Lisbon District and Porto District.
66.7% of Organic food fans are female, 33.3% are male, with an average age of 45.7 years.
Organic food fans show strongest brand affinity for Healthy diet (1.86×), Vegetarian cuisine (1.73×), and Natural foods (2.34×) over the country average.
Organic food fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Organic food itself, the audience over-indexes on Vegetarian cuisine (1.73×), Natural foods (2.34×), Organic farming (1.73×), and Dinner (1.58×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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