A data profile of the people who buy, follow and care about Sephora in Portugal — modelled from more than twelve digital signal sources. Sephora has an estimated audience of 1,329,311 people in Portugal.
The average Sephora fan in Portugal is 40.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include Skin care, Makeup Tutorials, Stradivarius, with strongest over-indexing on Skin care (2.41× the country average).
Demographically, the Sephora audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sephora fan in Portugal is more female, around 40.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Skin care.
The key figures that characterise the Sephora profile in Portugal.
86.0% are female, 14.0% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 86.0% |
| Male | 14.0% |
| Average age | 40.8 |
| Estimated audience size | 1,329,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 21% |
of the worldwide Sephora audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 32.5% |
| France | 6.1% |
| Italy | 6.0% |
Where the Sephora audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~900K | 2.22× | |
| 02 | Porto District | ~500K | 1.71× | |
| 03 | Santarém District | ~100K | 1.71× | |
| 04 | Braga District | ~200K | 1.55× | |
| 05 | Faro District | ~100K | 1.47× | |
| 06 | Setúbal District | ~200K | 1.33× | |
| 07 | Aveiro District | ~100K | 1.12× | |
| 08 | Leiria District | ~60K | 0.87× | |
| 09 | Coimbra District | ~60K | 0.87× | |
| 10 | Viana do Castelo District | ~30K | 0.84× | |
| 11 | Viseu District | ~40K | 0.83× | |
| 12 | Vila Real District | ~20K | 0.79× | |
| 13 | Beja District | ~20K | 0.77× | |
| 14 | Azores | ~30K | 0.76× | |
| 15 | Bragança District | ~10K | 0.74× | |
| 16 | Évora District | ~20K | 0.72× | |
| 17 | Madeira | ~30K | 0.70× | |
| 18 | Portalegre District | ~10K | 0.68× | |
| 19 | Castelo Branco District | ~20K | 0.65× | |
| 20 | Guarda District | ~10K | 0.65× |
The strongest cross-interests of the Sephora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 3.80× | ||
| 02 | Eye shadow | Beauty & Wellness | 3.05× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 2.88× | ||
| 04 | Manicure & Pedicure | Beauty & Wellness | 2.77× | ||
| 05 | Nail art | Beauty & Wellness | 2.65× | ||
| 06 | Eyebrow | Beauty & Wellness | 2.57× | ||
| 07 | Nail polish | Beauty & Wellness | 2.51× | ||
| 08 | Skin care | Beauty & Wellness | 2.41× | ||
| 09 | Pedicure | Beauty & Wellness | 2.35× | ||
| 10 | Bikini | Fashion & Accessoires | 2.18× | ||
| 11 | Stradivarius | Shopping | 2.08× | ||
| 12 | Hair care | Beauty & Wellness | 1.98× | ||
| 13 | Parfois (fashion accessories) | Fashion & Accessoires | 1.89× | ||
| 14 | Primark | Shopping | 1.88× | ||
| 15 | Skirt | Fashion & Accessoires | 1.82× | ||
| 16 | Zara | Shopping | 1.75× | ||
| 17 | Self-awareness | Health | 1.68× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.64× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.56× | ||
| 20 | Self-esteem | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.24× | |
| Extroversion | THRILL | 1.21× | |
| Creativity | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.35× | |
| Need for Security | CONSERVATISM | 0.48× | |
| Risk Appetite | THRILL | 0.65× |
Sephora's target market in Portugal covers an estimated 1,329,311 people, concentrated in Lisbon District and Porto District.
86.0% of the Sephora audience are female, 14.0% are male, with an average age of 40.8 years.
Sephora fans show strongest brand affinity for Skin care (2.41×), Makeup Tutorials (3.8×), and Stradivarius (2.08×) over the country average.
Sephora fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~500K), and Braga District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sephora itself, the audience over-indexes on Makeup Tutorials (3.8×), Stradivarius (2.08×), Zara (1.75×), and Eyebrow (2.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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