A data profile of the people who buy, follow and care about Lunch in Portugal — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 1,707,453 people in Portugal.
The average Lunch fan in Portugal is 44.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Take-out, Diners, Meat, with strongest over-indexing on Take-out (1.56× the country average).
Demographically, the Lunch audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Lunch fan in Portugal is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Take-out.
The key figures that characterise the Lunch profile in Portugal.
64.4% are female, 35.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 44.4 |
| Estimated audience size | 1,707,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Lunch audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
Where the Lunch audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 3.72× | |
| 02 | Faro District | ~300K | 3.10× | |
| 03 | Azores | ~100K | 2.47× | |
| 04 | Lisbon District | ~1M | 1.95× | |
| 05 | Porto District | ~500K | 1.32× | |
| 06 | Santarém District | ~100K | 1.32× | |
| 07 | Bragança District | ~20K | 0.89× | |
| 08 | Portalegre District | ~20K | 0.86× | |
| 09 | Guarda District | ~20K | 0.85× | |
| 10 | Leiria District | ~80K | 0.84× | |
| 11 | Beja District | ~20K | 0.84× | |
| 12 | Vila Real District | ~30K | 0.83× | |
| 13 | Castelo Branco District | ~30K | 0.78× | |
| 14 | Évora District | ~20K | 0.77× | |
| 15 | Coimbra District | ~60K | 0.72× | |
| 16 | Viana do Castelo District | ~30K | 0.70× | |
| 17 | Viseu District | ~40K | 0.68× | |
| 18 | Setúbal District | ~100K | 0.63× | |
| 19 | Aveiro District | ~70K | 0.57× | |
| 20 | Braga District | ~90K | 0.53× |
The strongest cross-interests of the Lunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breakfast | Food & Beverages | 2.29× | ||
| 02 | Brunch | Food & Beverages | 2.27× | ||
| 03 | Diners | Food & Beverages | 2.20× | ||
| 04 | YouTube Music | Internet & Social Media | 2.14× | ||
| 05 | Seafood | Food & Beverages | 2.13× | ||
| 06 | Sandwich | Food & Beverages | 2.10× | ||
| 07 | Online food ordering | Food & Beverages | 2.06× | ||
| 08 | Dinner | Food & Beverages | 1.92× | ||
| 09 | Snack food | Food & Beverages | 1.90× | ||
| 10 | Bakery | Food & Beverages | 1.76× | ||
| 11 | Meat | Food & Beverages | 1.75× | ||
| 12 | Italian cuisine | Food & Beverages | 1.74× | ||
| 13 | Soft drinks | Food & Beverages | 1.73× | ||
| 14 | Cupcake | Food & Beverages | 1.64× | ||
| 15 | Burger King | Food & Beverages | 1.61× | ||
| 16 | Tea | Food & Beverages | 1.59× | ||
| 17 | Pastry | Food & Beverages | 1.58× | ||
| 18 | Take-out | Food & Beverages | 1.56× | ||
| 19 | Juice | Food & Beverages | 1.56× | ||
| 20 | Cake | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Healthy Lifestyle | BALANCE | 1.19× | |
| Tradition | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Extroversion | THRILL | 0.90× |
Lunch has an estimated audience of 1,707,453 people in Portugal, concentrated in Lisbon District and Porto District.
64.4% of Lunch fans are female, 35.6% are male, with an average age of 44.4 years.
Lunch fans show strongest brand affinity for Take-out (1.56×), Diners (2.2×), and Meat (1.75×) over the country average.
Lunch fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~500K), and Faro District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Lunch itself, the audience over-indexes on Diners (2.2×), Meat (1.75×), Dinner (1.92×), and Seafood (2.13×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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