Rascasse Audience Intelligence

Meat Audience in Portugal

A data profile of the people who buy, follow and care about Meat in Portugal — modelled from more than twelve digital signal sources. Meat has an estimated audience of 2,279,209 people in Portugal.

#241among Topic in Portugal#28in Food & Beverages

The average Meat fan in Portugal is 44.6 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Leiria District, Porto District.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Meat profile in Portugal.

Audience size
2.3M
in Portugal
Gender
56.5%♀
43.5% male
Age
44.6
average years
Country rank
#332
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meat fans

56.5% are female, 43.5% are male, average age 44.6.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Meat audience in Portugal
MetricValue
Female56.5%
Male43.5%
Average age44.6
Estimated audience size2,279,209
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Meat audience in Portugal
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4925%
50+33%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Meat audience comes from Portugal.

Worldwide audience distribution share by country for Meat
CountryShare
United States20.5%
Japan6.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meat audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Meat fans by region: top regions in Portugal
#RegionReachAffinity×
01Leiria District~400K9.37×
02Madeira~70K1.00×
03Faro District~100K0.94×
04Bragança District~20K0.94×
05Guarda District~30K0.93×
06Portalegre District~20K0.93×
07Vila Real District~40K0.92×
08Évora District~40K0.92×
09Beja District~30K0.92×
10Castelo Branco District~40K0.91×
11Lisbon District~600K0.90×
12Viana do Castelo District~50K0.90×
13Azores~60K0.89×
14Viseu District~70K0.88×
15Coimbra District~90K0.83×
16Aveiro District~100K0.78×
17Setúbal District~200K0.75×
18Braga District~200K0.74×
19Porto District~300K0.68×
20Santarém District~70K0.68×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Portugal

See Meat audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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