A data profile of the people who buy, follow and care about Meat in Belgium — modelled from more than twelve digital signal sources. Meat has an estimated audience of 2,061,866 people in Belgium.
Meat has an estimated audience of 2,061,866 people in Belgium. 56.9% are female, 43.1% are male, average age 45.1. Top brand affinities: Colruyt (supermarket), Barbecue, Eating, Wine, RTBF.
Top brand affinities include Colruyt (supermarket), Barbecue, Eating, with strongest over-indexing on Colruyt (supermarket) (1.61× the country average).
Demographically, the Meat audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Meat fan in Belgium is more female, around 45.1 years old, with strong Sustainability tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Meat profile in Belgium.
56.9% are female, 43.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 45.1 |
| Estimated audience size | 2,061,866 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Meat audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Meat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grilling | Food & Beverages | 2.12× | ||
| 02 | Barbecue | Food & Beverages | 1.88× | ||
| 03 | Cheese | Food & Beverages | 1.80× | ||
| 04 | French cuisine | Food & Beverages | 1.69× | ||
| 05 | Snack food | Food & Beverages | 1.63× | ||
| 06 | Local food | Food & Beverages | 1.63× | ||
| 07 | Colruyt (supermarket) | Food & Beverages | 1.61× | ||
| 08 | Eating | Food & Beverages | 1.61× | ||
| 09 | Brasserie | Food & Beverages | 1.59× | ||
| 10 | Culinary art | Arts & Culture | 1.59× | ||
| 11 | Pizza | Food & Beverages | 1.59× | ||
| 12 | Italian cuisine | Food & Beverages | 1.58× | ||
| 13 | Burger King | Food & Beverages | 1.57× | ||
| 14 | Fast food | Food & Beverages | 1.56× | ||
| 15 | Take-out | Food & Beverages | 1.56× | ||
| 16 | Wine | Food & Beverages | 1.55× | ||
| 17 | Gastronomy | Food & Beverages | 1.55× | ||
| 18 | Foodie | Food & Beverages | 1.54× | ||
| 19 | RTBF | Movies & TV | 1.51× | ||
| 20 | Standard Liège | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.24× | |
| Urban Lifestyle | OPEN | 1.15× | |
| Travelling | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Design Affinity | PREMIUM | 0.95× | |
| Pet Ownership | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.