A data profile of the people who buy, follow and care about Brasserie in Belgium — modelled from more than twelve digital signal sources. Brasserie has an estimated audience of 1,648,342 people in Belgium.
The average Brasserie fan in Belgium is 48.2 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include Wine, Intermarché, French cuisine, with strongest over-indexing on Wine (1.54× the country average).
Demographically, the Brasserie audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Brasserie fan in Belgium is more female, around 48.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Wine.
The key figures that characterise the Brasserie profile in Belgium.
59.7% are female, 40.3% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 48.2 |
| Estimated audience size | 1,648,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Brasserie audience comes from Belgium.
| Country | Share |
|---|---|
| France | 25.4% |
| Belgium | 17.2% |
| United Kingdom | 12.3% |
Where the Brasserie audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~100K | 1.23× | |
| 02 | Flemish Brabant | ~200K | 1.16× | |
| 03 | Liege | ~200K | 1.15× | |
| 04 | Brussels | ~100K | 1.10× | |
| 05 | East Flanders | ~200K | 1.03× | |
| 06 | Antwerp | ~200K | 1.01× | |
| 07 | West Flanders | ~100K | 0.99× | |
| 08 | Luxembourg | ~40K | 0.99× | |
| 09 | Province of Namur | ~70K | 0.94× | |
| 10 | Walloon Brabant | ~30K | 0.82× | |
| 11 | Hainaut | ~100K | 0.58× |
The strongest cross-interests of the Brasserie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social Deal | Politics & Society | 2.00× | ||
| 02 | Boulanger | Shopping | 1.93× | ||
| 03 | Bed and breakfast | Travel & Leisure | 1.93× | ||
| 04 | Leonidas (chocolate maker) | Food & Beverages | 1.74× | ||
| 05 | Center Parcs | Travel & Leisure | 1.69× | ||
| 06 | Intermarché | Shopping | 1.67× | ||
| 07 | Pasta | Food & Beverages | 1.65× | ||
| 08 | Hot tub | Home & Garden | 1.61× | ||
| 09 | Flour | Food & Beverages | 1.58× | ||
| 10 | Spar (retailer) | Shopping | 1.58× | ||
| 11 | Sunweb | Travel & Leisure | 1.56× | ||
| 12 | Catering | Food & Beverages | 1.56× | ||
| 13 | Wine | Food & Beverages | 1.54× | ||
| 14 | Garden centre | Home & Garden | 1.54× | ||
| 15 | Jumbo (supermarket) | Shopping | 1.53× | ||
| 16 | Pâtisserie | Food & Beverages | 1.53× | ||
| 17 | Cheese | Food & Beverages | 1.52× | ||
| 18 | French cuisine | Food & Beverages | 1.51× | ||
| 19 | Ticketmaster | Travel & Leisure | 1.51× | ||
| 20 | Sauna | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.18× | |
| Sustainability | BALANCE | 1.09× | |
| Travelling | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.28× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Social Media Usage | JOY | 0.81× |
Brasserie has an estimated audience of 1,648,342 people in Belgium, concentrated in East Flanders and Antwerp.
59.7% of Brasserie fans are female, 40.3% are male, with an average age of 48.2 years.
Brasserie fans show strongest brand affinity for Wine (1.54×), Intermarché (1.67×), and French cuisine (1.51×) over the country average.
Brasserie fans in Belgium are most concentrated in East Flanders (reach ~200K), Antwerp (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Brasserie itself, the audience over-indexes on Intermarché (1.67×), French cuisine (1.51×), Center Parcs (1.69×), and Social Deal (2.0×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Brasserie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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