Brasserie Audience in Germany
Brasserie has an estimated audience of 266,422 people in Germany. 61.3% are female, 38.7% are male, average age 45.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: French cuisine, Tyrol (state), Tchibo, Breuninger, TUI.
The average Brasserie fan in Germany is 45.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include French cuisine, Tyrol (state), Tchibo, with strongest over-indexing on French cuisine (4.04× the country average). Demographically, the Brasserie audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Brasserie fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 45.0 |
| Estimated audience size | 266,422 |
Audience persona
The typical Brasserie fan in Germany is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for French cuisine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 62,064 | 1.45× |
| Nordrhein-Westfalen | 60,998 | 1.05× |
| Baden-Württemberg | 37,276 | 1.03× |
| Hessen | 27,192 | 1.34× |
| Niedersachsen | 24,490 | 0.95× |
| Berlin | 17,208 | 1.44× |
| Rheinland-Pfalz | 15,340 | 1.15× |
| Mecklenburg-Vorpommern | 7,679 | 1.51× |
| Sachsen | 7,612 | 0.58× |
| Hamburg | 7,087 | 1.18× |
| Schleswig-Holstein | 6,340 | 0.66× |
| Brandenburg | 5,732 | 0.69× |
| Saarland | 4,836 | 1.48× |
| Sachsen-Anhalt | 3,514 | 0.51× |
| Thüringen | 3,410 | 0.5× |
| Bremen | 1,226 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| French cuisine | 4.04× | Food & Beverages |
| Tyrol (state) | 1.68× | Travel & Leisure |
| Tchibo | 1.56× | Shopping |
| Breuninger | 1.52× | Fashion & Accessoires |
| TUI | 1.65× | Travel & Leisure |
| Center Parcs | 2.12× | Travel & Leisure |
| Breakfast | 1.59× | Food & Beverages |
| HolidayCheck | 1.63× | Travel & Leisure |
| Bakery | 1.63× | Food & Beverages |
| Cruises | 1.57× | Travel & Leisure |
| Sauna | 1.62× | Home & Garden |
| Pastry | 1.57× | Food & Beverages |
| Lunch | 1.66× | Food & Beverages |
| Winery | 2.03× | Food & Beverages |
| Catering | 1.74× | Food & Beverages |
| Swimming pool | 1.52× | Sports |
| Cottage | 1.64× | Travel & Leisure |
| Vacation rental | 1.55× | Travel & Leisure |
| Espresso | 1.54× | Food & Beverages |
| Cappuccino | 1.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.84 |
| Design Affinity | PREMIUM | 1.55 |
| Sustainability | BALANCE | 1.4 |
| Community Orientation | OPEN | 1.39 |
| Quality Awareness | PREMIUM | 1.33 |
| Tradition | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 25.4% |
| Belgium | 17.2% |
| United Kingdom | 12.3% |
See Brasserie audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Brasserie have in Germany?
Brasserie has an estimated audience of 266,422 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Brasserie fans?
61.3% of Brasserie fans are female, 38.7% are male, with an average age of 45.0 years.
Which brands do Brasserie fans like most?
Brasserie fans show strongest brand affinity for French cuisine (4.04×), Tyrol (state) (1.68×), and Tchibo (1.56×) over the country average.
Where do Brasserie fans live in Germany?
Brasserie fans in Germany are most concentrated in Bayern (reach 62,064), Nordrhein-Westfalen (reach 60,998), and Baden-Württemberg (reach 37,276). These three regions account for the largest share of the active audience.
What other brands do Brasserie fans also like?
Beyond Brasserie itself, the audience over-indexes on Tyrol (state) (1.68×), Tchibo (1.56×), Breuninger (1.52×), and TUI (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brasserie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.