Rascasse Audience Intelligence

Brasserie Audience in Germany

A data profile of the people who buy, follow and care about Brasserie in Germany — modelled from more than twelve digital signal sources. Brasserie has an estimated audience of 266,422 people in Germany.

#245among Touchpoint in Germany#917in Food & Beverages

The average Brasserie fan in Germany is 45.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include French cuisine, Tyrol (state), Tchibo, with strongest over-indexing on French cuisine (4.04× the country average).

Demographically, the Brasserie audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brasserie fan in Germany is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for French cuisine.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brasserie profile in Germany.

Audience size
266K
in Germany
Gender
61.3%♀
38.7% male
Age
45.0
average years
Country rank
#18857
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brasserie fans

61.3% are female, 38.7% are male, average age 45.0.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Brasserie audience in Germany
MetricValue
Female61.3%
Male38.7%
Average age45.0
Estimated audience size266,422
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Brasserie audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3921%
40-4931%
50+28%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Brasserie audience comes from Germany.

Worldwide audience distribution share by country for Brasserie
CountryShare
France25.4%
Belgium17.2%
United Kingdom12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brasserie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brasserie fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.80×
02Hessen~30K1.60×
03Saarland~5K1.46×
04Mecklenburg-Vorpommern~7K1.36×
05Berlin~20K1.26×
06Hamburg~7K1.13×
07Rheinland-Pfalz~10K1.11×
08Nordrhein-Westfalen~60K1.05×
09Baden-Württemberg~40K0.97×
10Niedersachsen~20K0.96×
11Brandenburg~6K0.71×
12Schleswig-Holstein~7K0.68×
13Bremen~2K0.68×
14Sachsen~8K0.59×
15Thüringen~4K0.59×
16Sachsen-Anhalt~4K0.58×
Fig. 06

Affinity by region

Affinity by region — Brasserie, Germany
0.58×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brasserie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brasserie audience
#·InterestCategoryAffinity×
01French cuisineFood & Beverages4.04×
02Center ParcsTravel & Leisure2.12×
03WineryFood & Beverages2.03×
04CappuccinoFood & Beverages1.82×
05CateringFood & Beverages1.74×
06Tyrol (state)Travel & Leisure1.68×
07LunchFood & Beverages1.66×
08TUITravel & Leisure1.65×
09CottageTravel & Leisure1.64×
10HolidayCheckTravel & Leisure1.63×
11BakeryFood & Beverages1.63×
12SaunaHome & Garden1.62×
13BreakfastFood & Beverages1.59×
14CruisesTravel & Leisure1.57×
15PastryFood & Beverages1.57×
16TchiboShopping1.56×
17Vacation rentalTravel & Leisure1.55×
18EspressoFood & Beverages1.54×
19BreuningerFashion & Accessoires1.52×
20Swimming poolSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brasserie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brasserie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
Design AffinityPREMIUM1.25×
TraditionCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brasserie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Social Media UsageJOY0.85×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brasserie have in Germany?

Brasserie has an estimated audience of 266,422 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Brasserie fans?

61.3% of Brasserie fans are female, 38.7% are male, with an average age of 45.0 years.

03

Which brands do Brasserie fans like most?

Brasserie fans show strongest brand affinity for French cuisine (4.04×), Tyrol (state) (1.68×), and Tchibo (1.56×) over the country average.

04

Where do Brasserie fans live in Germany?

Brasserie fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Brasserie fans also like?

Beyond Brasserie itself, the audience over-indexes on Tyrol (state) (1.68×), Tchibo (1.56×), Breuninger (1.52×), and Center Parcs (2.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Brasserie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brasserie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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