Vacation rental Audience in Germany
Vacation rental has an estimated audience of 4,841,753 people in Germany. 63.3% are female, 36.7% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Swimming, Borussia Dortmund, Hotels, Garden, Discount stores.
The average Vacation rental fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Swimming, Borussia Dortmund, Hotels, with strongest over-indexing on Swimming (6.68× the country average). Demographically, the Vacation rental audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Vacation rental fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 45.4 |
| Estimated audience size | 4,841,753 |
Audience persona
The typical Vacation rental fan in Germany is more female, around 45.4 years old, with strong Design Affinity tendencies and a notable affinity for Swimming.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,207,736 | 1.14× |
| Baden-Württemberg | 720,886 | 1.09× |
| Bayern | 711,937 | 0.91× |
| Niedersachsen | 593,760 | 1.26× |
| Hessen | 349,528 | 0.95× |
| Sachsen | 301,310 | 1.27× |
| Rheinland-Pfalz | 301,123 | 1.24× |
| Schleswig-Holstein | 177,292 | 1.02× |
| Berlin | 159,311 | 0.74× |
| Brandenburg | 152,931 | 1.02× |
| Thüringen | 148,817 | 1.21× |
| Sachsen-Anhalt | 114,487 | 0.91× |
| Mecklenburg-Vorpommern | 92,523 | 1× |
| Hamburg | 69,396 | 0.63× |
| Saarland | 51,457 | 0.87× |
| Bremen | 30,656 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Swimming | 6.68× | Sports |
| Borussia Dortmund | 1.74× | Sports |
| Hotels | 1.96× | Travel & Leisure |
| Garden | 1.84× | Home & Garden |
| Discount stores | 1.71× | Shopping |
| Nature | 1.91× | Home & Garden |
| REWE | 1.82× | Shopping |
| Restaurants | 1.55× | Food & Beverages |
| Real estate | 1.85× | Business & Career |
| TUI | 2.7× | Travel & Leisure |
| Europe | 1.54× | Travel & Leisure |
| Family | 1.57× | Kids & Family |
| Gala | 1.83× | News |
| Soccer | 1.55× | Sports |
| Edeka | 1.69× | Shopping |
| Furniture | 1.61× | Home & Garden |
| Cosmetics | 1.58× | Beauty & Wellness |
| Do it yourself (DIY) | 1.66× | Home & Garden |
| House | 1.9× | Home & Garden |
| Current events | 1.51× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.51 |
| Sports Activity | POWER | 1.34 |
| Travelling | THRILL | 1.25 |
| Sustainability | BALANCE | 1.13 |
| Indulgence | JOY | 1.12 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Italy | 9.0% |
| United Kingdom | 8.7% |
See Vacation rental audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vacation rental have in Germany?
Vacation rental has an estimated audience of 4,841,753 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Vacation rental fans?
63.3% of Vacation rental fans are female, 36.7% are male, with an average age of 45.4 years.
Which brands do Vacation rental fans like most?
Vacation rental fans show strongest brand affinity for Swimming (6.68×), Borussia Dortmund (1.74×), and Hotels (1.96×) over the country average.
Where do Vacation rental fans live in Germany?
Vacation rental fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,207,736), Baden-Württemberg (reach 720,886), and Bayern (reach 711,937). These three regions account for the largest share of the active audience.
What other brands do Vacation rental fans also like?
Beyond Vacation rental itself, the audience over-indexes on Borussia Dortmund (1.74×), Hotels (1.96×), Garden (1.84×), and Discount stores (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vacation rental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.