A data profile of the people who buy, follow and care about Vacation rental in United Kingdom — modelled from more than twelve digital signal sources. Vacation rental has an estimated audience of 6,169,447 people in United Kingdom.
The average Vacation rental fan in United Kingdom is 48.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
The key figures that characterise the Vacation rental profile in United Kingdom.
68.2% are female, 31.8% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 48.1 |
| Estimated audience size | 6,169,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 43% |
of the worldwide Vacation rental audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.2% |
| Italy | 9.0% |
| United Kingdom | 8.7% |
Where the Vacation rental audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.28× | |
| 02 | Scotland | ~700K | 1.18× | |
| 03 | West Midlands | ~300K | 1.18× | |
| 04 | Northern Ireland | ~200K | 1.14× | |
| 05 | Wales | ~400K | 1.13× | |
| 06 | East of England | ~600K | 1.04× | |
| 07 | South East | ~900K | 1.03× | |
| 08 | East Midlands | ~400K | 0.99× | |
| 09 | North East | ~200K | 0.98× | |
| 10 | South West | ~500K | 0.94× | |
| 11 | North West | ~500K | 0.72× | |
| 12 | England | ~2M | 0.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vacation rental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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