Brasserie Audience in United States

Brasserie logo

Brasserie has an estimated audience of 533,349 people in United States. 63.9% are female, 36.1% are male, average age 44.3. Top regions: New York, California, Missouri. Top brand affinities: Foursquare, GoAnimate, Intimissimi, Dailymotion, Macy's.

The average Brasserie fan in United States is 44.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Missouri. Top brand affinities include Foursquare, GoAnimate, Intimissimi, with strongest over-indexing on Foursquare (97.42× the country average). Demographically, the Brasserie audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Brasserie fans

Demographic split for Brasserie audience in United States
MetricValue
Female63.9%
Male36.1%
Average age44.3
Estimated audience size533,349

Audience persona

The typical Brasserie fan in United States is more female, around 44.3 years old, with strong Design Affinity tendencies and a notable affinity for Foursquare.

Top regions in United States

Top regions ranked by reach for Brasserie in United States
RegionReachAffinity
New York79,2642.66×
California57,7720.98×
Missouri43,8705.1×
Texas40,9220.89×
Pennsylvania27,1021.51×
Florida25,6870.71×
North Carolina20,2231.26×
Tennessee18,7421.75×
Illinois17,6220.99×
New Jersey17,4931.29×
Massachusetts14,2961.36×
Virginia13,5311.04×
Georgia12,8590.78×
Washington10,8951.02×
Colorado10,7541.28×
Ohio10,6420.65×
Nevada9,5561.85×
Michigan9,3140.67×
Louisiana7,8551.14×
South Carolina7,5940.95×
Maryland7,2220.79×
Arizona6,9170.64×
Indiana6,2280.64×
Connecticut5,7421.07×
Oregon5,3880.88×
Minnesota4,8990.64×
Washington, District of Columbia4,8723.04×
Wisconsin4,7930.6×
Kentucky4,0820.61×
Alabama3,8020.51×
Utah3,6580.77×
Arkansas3,4160.78×
Mississippi3,1920.73×
Oklahoma2,5350.43×
Kansas2,3150.55×
Maine2,0251.06×
Iowa2,0000.46×
Hawaii1,7590.77×
Rhode Island1,6760.99×
New Hampshire1,6250.77×
Montana1,4981.01×
Idaho1,4230.53×
Vermont1,1891.27×
West Virginia1,1040.44×
New Mexico1,0560.39×
Nebraska1,0380.39×
Delaware9260.63×
Alaska6080.53×
Wyoming5350.68×
South Dakota4020.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brasserie audience
BrandAffinityCategory
Foursquare97.42×Technology & Electronics
GoAnimate79.65×Technology & Electronics
Intimissimi11.6×Fashion & Accessoires
Dailymotion5.64×Movies & TV
Macy's1.76×Shopping
Divers Alert Network31.13×Politics & Society
American Airlines1.56×Travel & Leisure
TractorHouse10.73×Shopping
Lorraine (TV programme)27.55×Movies & TV
Marshalls1.65×Fashion & Accessoires
Nordstrom rack1.67×Fashion & Accessoires
Le Fooding109.27×News
southwest airlines1.83×Travel & Leisure
Aerie (American Eagle Outfitters)2.55×
J. C. Penney1.61×Shopping
T.J.Maxx1.58×Shopping
United Airlines1.59×Travel & Leisure
Swimsuit1.61×Fashion & Accessoires
The Marine Mammal Center22.91×Politics & Society
Lingerie1.66×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brasserie audience
TraitClusterScore
Design AffinityPREMIUM2.21
IndulgenceJOY1.74
Luxury OrientationPREMIUM1.72
TravellingTHRILL1.71
Urban LifestyleOPEN1.45
DIY MentalityTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Brasserie
CountryShare
France25.4%
Belgium17.2%
United Kingdom12.3%

See Brasserie audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Brasserie have in United States?

Brasserie has an estimated audience of 533,349 people in United States, concentrated in New York and California.

What is the gender split and age of Brasserie fans?

63.9% of Brasserie fans are female, 36.1% are male, with an average age of 44.3 years.

Which brands do Brasserie fans like most?

Brasserie fans show strongest brand affinity for Foursquare (97.42×), GoAnimate (79.65×), and Intimissimi (11.6×) over the country average.

Where do Brasserie fans live in United States?

Brasserie fans in United States are most concentrated in New York (reach 79,264), California (reach 57,772), and Missouri (reach 43,870). These three regions account for the largest share of the active audience.

What other brands do Brasserie fans also like?

Beyond Brasserie itself, the audience over-indexes on GoAnimate (79.65×), Intimissimi (11.6×), Dailymotion (5.64×), and Macy's (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brasserie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.