TractorHouse Audience in United States

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TractorHouse has an estimated audience of 1,302,566 people in United States. 20.1% are female, 79.9% are male, average age 39.3. Top regions: Iowa, Illinois, Wisconsin. Top brand affinities: Home equity, Who Wants to Be a Millionaire?, Eagan, Minnesota, Tech News, Pillow.

The average TractorHouse fan in United States is 39.3 years old, more male, and lives primarily in Iowa. The audience is concentrated in Iowa, Illinois, Wisconsin. Top brand affinities include Home equity, Who Wants to Be a Millionaire?, Eagan, Minnesota, with strongest over-indexing on Home equity (5.14× the country average). Demographically, the TractorHouse audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of TractorHouse fans

Demographic split for TractorHouse audience in United States
MetricValue
Female20.1%
Male79.9%
Average age39.3
Estimated audience size1,302,566

Audience persona

The typical TractorHouse fan in United States is more male, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for TractorHouse in United States
RegionReachAffinity
Iowa69,5926.48×
Illinois48,5181.12×
Wisconsin45,7172.33×
Minnesota45,0162.41×
Ohio44,5491.11×
Missouri37,5471.79×
Indiana32,7731.38×
Texas30,9430.28×
Pennsylvania28,9000.66×
Nebraska25,8173.95×
Michigan25,0130.73×
Kansas21,1302.06×
New York19,0610.26×
South Dakota18,6186.18×
Kentucky16,9701.04×
Tennessee16,4200.63×
North Dakota14,8135.54×
Oklahoma12,9600.9×
North Carolina12,1770.31×
Virginia11,9050.38×
Alabama9,6730.53×
Arkansas9,6280.9×
Georgia9,0590.23×
Colorado7,8810.38×
Montana7,3562.04×
Florida7,2270.08×
Louisiana6,0080.36×
Mississippi5,8910.55×
California5,6710.04×
West Virginia5,2630.87×
Washington5,2350.2×
South Carolina4,8910.25×
Idaho4,8600.74×
Maryland4,7380.21×
Oregon3,7910.25×
Utah2,7770.24×
New Jersey2,5210.08×
Arizona2,2560.08×
Wyoming2,2311.16×
Massachusetts1,9060.07×
New Mexico1,8980.29×
Vermont1,7540.77×
Maine1,3610.29×
Connecticut1,1140.09×
New Hampshire9480.18×
Nevada7210.06×
Delaware6820.19×
Washington, District of Columbia6140.16×
Alaska2700.1×
Rhode Island2120.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TractorHouse audience
BrandAffinityCategory
Home equity5.14×Home & Garden
Who Wants to Be a Millionaire?20×Movies & TV
Eagan, Minnesota20×Shopping
Tech News10.55×Technology & Electronics
Pillow2.27×Home & Garden
Minnesota1.84×Travel & Leisure
Governor of Michigan6.14×Politics & Society
N1 road (South Africa)2.95×Travel & Leisure
MK2.93×Music & Radio
Hipster6.42×Politics & Society
Horror punk7.26×Music & Radio
HispanicTV18.33×Movies & TV
Sinaloa2.28×Travel & Leisure
JDSU1.77×Business & Career
ABC 7 Chicago2.46×Movies & TV
Ensiferum29.15×Music & Radio
Mathcore4.47×Music & Radio
Regional styles of Mexican music1.58×Music & Radio
The Finder (U.S. TV series)11.76×Movies & TV
WESH2.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TractorHouse audience
TraitClusterScore
Quality AwarenessPREMIUM2.4
DIY MentalityTHRILL1.75
PatriotismCONSERVATISM1.63
Need for SecurityCONSERVATISM1.44
Convenience OrientationPREMIUM1.43
Career OrientationPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for TractorHouse
CountryShare
United States89.8%
Canada3.0%
United Kingdom1.1%

See TractorHouse audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does TractorHouse have in United States?

TractorHouse has an estimated audience of 1,302,566 people in United States, concentrated in Iowa and Illinois.

What is the gender split and age of TractorHouse fans?

20.1% of TractorHouse fans are female, 79.9% are male, with an average age of 39.3 years.

Which brands do TractorHouse fans like most?

TractorHouse fans show strongest brand affinity for Home equity (5.14×), Who Wants to Be a Millionaire? (20×), and Eagan, Minnesota (20×) over the country average.

Where do TractorHouse fans live in United States?

TractorHouse fans in United States are most concentrated in Iowa (reach 69,592), Illinois (reach 48,518), and Wisconsin (reach 45,717). These three regions account for the largest share of the active audience.

What other brands do TractorHouse fans also like?

Beyond TractorHouse itself, the audience over-indexes on Who Wants to Be a Millionaire? (20×), Eagan, Minnesota (20×), Tech News (10.55×), and Pillow (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TractorHouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.