Rascasse Audience Intelligence

TractorHouse Audience in United States

A data profile of the people who buy, follow and care about TractorHouse in United States — modelled from more than twelve digital signal sources. TractorHouse has an estimated audience of 1,313,276 people in United States.

#603among Website / Newspaper / Magazine in United States#340in Shopping

The average TractorHouse fan in United States is 39.3 years old, more male, and lives primarily in Iowa.

The audience is concentrated in Iowa, Illinois, Wisconsin.

Top brand affinities include Sharon Osbourne, Lawn mower, Renewable energy, with strongest over-indexing on Sharon Osbourne (20× the country average).

Demographically, the TractorHouse audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TractorHouse fan in United States is more male, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Sharon Osbourne.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TractorHouse profile in United States.

Audience size
1.3M
in United States
Gender
20.1%♀
79.9% male
Age
39.3
average years
Country rank
#19562
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TractorHouse

20.1% are female, 79.9% are male, average age 39.3.

Fig. 02

Gender split

20.1%
Female
79.9%
Male
Demographic split for TractorHouse audience in United States
MetricValue
Female20.1%
Male79.9%
Average age39.3
Estimated audience size1,313,276
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the TractorHouse audience in United States
Age bracketShare%
16-1926%
20-2914%
30-3916%
40-4920%
50+24%
Fig. 04

Worldwide distribution

89.8%

of the worldwide TractorHouse audience comes from United States.

Worldwide audience distribution share by country for TractorHouse
CountryShare
United States89.8%
Canada3.0%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TractorHouse audience in United States is strongest.

Fig. 05

Top regions by affinity

TractorHouse fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~20K6.62×
02Iowa~70K6.30×
03North Dakota~20K5.89×
04Nebraska~30K3.97×
05Minnesota~40K2.33×
06Wisconsin~40K2.24×
07Montana~7K2.01×
08Kansas~20K2.00×
09Missouri~40K1.74×
10Indiana~30K1.32×
11Wyoming~2K1.15×
12Ohio~40K1.06×
13Illinois~40K1.03×
14Kentucky~20K1.01×
15West Virginia~6K0.96×
16Oklahoma~10K0.87×
17Arkansas~9K0.84×
18Vermont~2K0.83×
19Idaho~5K0.74×
20Michigan~20K0.70×
21Pennsylvania~30K0.64×
22Tennessee~20K0.63×
23Mississippi~6K0.57×
24Alabama~10K0.52×
25Hawaii~3K0.47×
26Alaska~1K0.45×
27Rhode Island~2K0.42×
28Virginia~10K0.37×
29Colorado~7K0.36×
30Louisiana~6K0.35×
31Maine~2K0.35×
32New Mexico~2K0.34×
33Delaware~1K0.33×
34North Carolina~10K0.31×
35New Hampshire~2K0.30×
36Oregon~4K0.27×
37Texas~30K0.26×
38Utah~3K0.26×
39New York~20K0.25×
40South Carolina~5K0.25×
41Maryland~5K0.24×
42Georgia~9K0.22×
43Nevada~3K0.21×
44Washington~5K0.20×
45Connecticut~2K0.19×
46Arizona~4K0.14×
47Massachusetts~3K0.13×
48New Jersey~4K0.12×
49Florida~9K0.10×
50California~9K0.06×
Fig. 06

Affinity by region

Affinity by region — TractorHouse, United States
0.06×1.00×6.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TractorHouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TractorHouse audience
#·InterestCategoryAffinity×
01Farming SimulatorGames38.60×
02Goodyear Tire and Rubber CompanyCars & Mobility24.67×
03Weber GrillsHome & Garden20.36×
04Sharon OsbourneMovies & TV20.00×
05Captain D'sFood & Beverages19.49×
06ExxonMobilCars & Mobility19.20×
07StihlHome & Garden18.46×
08Kate BeckinsaleMovies & TV13.70×
09Lawn mowerHome & Garden11.40×
10FertilizerHome & Garden9.37×
11Renewable energyBusiness & Career9.26×
12Weather forecastingHome & Garden8.66×
13Sustainable energyHome & Garden8.20×
14Diesel engineCars & Mobility7.87×
15Olive GardenFood & Beverages7.60×
16Solar energyHome & Garden7.33×
17NASDAQBusiness & Career6.79×
18Discount TireShopping6.00×
19FedExBusiness & Career5.24×
20Nordstrom rackFashion & Accessoires4.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TractorHouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TractorHouse audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.20×
Quality AwarenessPREMIUM3.12×
PatriotismCONSERVATISM2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TractorHouse audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
CreativityOPEN0.64×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TractorHouse have in United States?

TractorHouse has an estimated audience of 1,313,276 people in United States, concentrated in Iowa and Illinois.

02

What is the gender split and age of TractorHouse fans?

20.1% of TractorHouse fans are female, 79.9% are male, with an average age of 39.3 years.

03

Which brands do TractorHouse fans like most?

TractorHouse fans show strongest brand affinity for Sharon Osbourne (20×), Lawn mower (11.4×), and Renewable energy (9.26×) over the country average.

04

Where do TractorHouse fans live in United States?

TractorHouse fans in United States are most concentrated in Iowa (reach ~70K), Illinois (reach ~40K), and Wisconsin (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do TractorHouse fans also like?

Beyond TractorHouse itself, the audience over-indexes on Lawn mower (11.4×), Renewable energy (9.26×), Olive Garden (7.6×), and Solar energy (7.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for TractorHouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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