Catering Audience in Germany
Catering has an estimated audience of 4,107,175 people in Germany. 55.6% are female, 44.4% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Foodservice, REWE, Germany, Kaufland, Netto Marken-Discount.
The average Catering fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Foodservice, REWE, Germany, with strongest over-indexing on Foodservice (6.83× the country average). Demographically, the Catering audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Catering fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.5 |
| Estimated audience size | 4,107,175 |
Audience persona
The typical Catering fan in Germany is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Foodservice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 915,161 | 1.02× |
| Bayern | 667,083 | 1.01× |
| Baden-Württemberg | 625,939 | 1.12× |
| Niedersachsen | 399,657 | 1× |
| Hessen | 354,164 | 1.13× |
| Rheinland-Pfalz | 238,496 | 1.16× |
| Sachsen | 213,157 | 1.06× |
| Berlin | 210,531 | 1.15× |
| Schleswig-Holstein | 141,853 | 0.96× |
| Brandenburg | 135,807 | 1.07× |
| Sachsen-Anhalt | 99,847 | 0.94× |
| Thüringen | 99,619 | 0.95× |
| Hamburg | 92,356 | 1× |
| Mecklenburg-Vorpommern | 66,654 | 0.85× |
| Saarland | 42,740 | 0.85× |
| Bremen | 27,931 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Foodservice | 6.83× | Food & Beverages |
| REWE | 2.51× | Shopping |
| Germany | 1.79× | Travel & Leisure |
| Kaufland | 2.28× | Shopping |
| Netto Marken-Discount | 2.26× | Shopping |
| Bauhaus | 2.25× | Shopping |
| Rossmann | 2.41× | Shopping |
| Deutsche Bahn | 2.22× | Cars & Mobility |
| Hotels | 2.01× | Travel & Leisure |
| Discount stores | 1.77× | Shopping |
| AutoScout24 | 2.19× | Cars & Mobility |
| Software | 1.69× | Technology & Electronics |
| Veganism | 2.04× | Food & Beverages |
| SV Werder Bremen | 2.14× | Sports |
| Tchibo | 2.77× | Shopping |
| Roland Kaiser | 3× | Music & Radio |
| Let's Dance (German TV series) | 2.72× | Movies & TV |
| EBay | 1.86× | Shopping |
| Sparkasse | 2.33× | Business & Career |
| Europe | 1.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Tradition | CONSERVATISM | 1.24 |
| Design Affinity | PREMIUM | 1.16 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Sports Activity | POWER | 1.13 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Italy | 9.7% |
| Japan | 7.2% |
See Catering audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Catering have in Germany?
Catering has an estimated audience of 4,107,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Catering fans?
55.6% of Catering fans are female, 44.4% are male, with an average age of 43.5 years.
Which brands do Catering fans like most?
Catering fans show strongest brand affinity for Foodservice (6.83×), REWE (2.51×), and Germany (1.79×) over the country average.
Where do Catering fans live in Germany?
Catering fans in Germany are most concentrated in Nordrhein-Westfalen (reach 915,161), Bayern (reach 667,083), and Baden-Württemberg (reach 625,939). These three regions account for the largest share of the active audience.
What other brands do Catering fans also like?
Beyond Catering itself, the audience over-indexes on REWE (2.51×), Germany (1.79×), Kaufland (2.28×), and Netto Marken-Discount (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Catering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.