Rascasse Audience Intelligence

Catering Audience in Germany

A data profile of the people who buy, follow and care about Catering in Germany — modelled from more than twelve digital signal sources. Catering has an estimated audience of 4,107,175 people in Germany.

#882among Topic in Germany#76in Food & Beverages

The average Catering fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Foodservice, REWE, Germany, with strongest over-indexing on Foodservice (6.83× the country average).

Demographically, the Catering audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Catering fan in Germany is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Foodservice.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Catering profile in Germany.

Audience size
4.1M
in Germany
Gender
55.6%♀
44.4% male
Age
43.5
average years
Country rank
#1419
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Catering fans

55.6% are female, 44.4% are male, average age 43.5.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Catering audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age43.5
Estimated audience size4,107,175
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Catering audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4928%
50+25%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Catering audience comes from Germany.

Worldwide audience distribution share by country for Catering
CountryShare
United States23.8%
Italy9.7%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Catering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Catering fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K1.17×
02Baden-Württemberg~600K1.10×
03Hessen~300K1.09×
04Berlin~200K1.07×
05Brandenburg~100K1.07×
06Sachsen~200K1.04×
07Nordrhein-Westfalen~900K1.00×
08Bayern~700K1.00×
09Thüringen~100K1.00×
10Niedersachsen~400K0.99×
11Schleswig-Holstein~100K0.99×
12Sachsen-Anhalt~100K0.97×
13Hamburg~90K0.96×
14Mecklenburg-Vorpommern~70K0.89×
15Saarland~50K0.89×
16Bremen~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Catering, Germany
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Catering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Catering audience
#·InterestCategoryAffinity×
01FoodserviceFood & Beverages6.83×
02Roland KaiserMusic & Radio3.00×
03TchiboShopping2.77×
04REWEShopping2.51×
05RossmannShopping2.41×
06KauflandShopping2.28×
07Netto Marken-DiscountShopping2.26×
08BauhausShopping2.25×
09Deutsche BahnCars & Mobility2.22×
10AutoScout24Cars & Mobility2.19×
11SV Werder BremenSports2.14×
12SportschauSports2.06×
13VeganismFood & Beverages2.04×
14HotelsTravel & Leisure2.01×
15EBayShopping1.86×
16GermanyTravel & Leisure1.79×
17Discount storesShopping1.77×
18SoftwareTechnology & Electronics1.69×
19CultureLiterature1.67×
20EuropeTravel & Leisure1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Catering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Catering audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Convenience OrientationPREMIUM1.51×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Catering audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.97×
Early Adopter MentalityPOWER0.98×
Luxury OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Catering have in Germany?

Catering has an estimated audience of 4,107,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Catering fans?

55.6% of Catering fans are female, 44.4% are male, with an average age of 43.5 years.

03

Which brands do Catering fans like most?

Catering fans show strongest brand affinity for Foodservice (6.83×), REWE (2.51×), and Germany (1.79×) over the country average.

04

Where do Catering fans live in Germany?

Catering fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Catering fans also like?

Beyond Catering itself, the audience over-indexes on REWE (2.51×), Germany (1.79×), Kaufland (2.28×), and Netto Marken-Discount (2.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Catering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Catering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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