Rascasse Audience Intelligence

Catering Audience in Italy

A data profile of the people who buy, follow and care about Catering in Italy — modelled from more than twelve digital signal sources. Catering has an estimated audience of 8,050,541 people in Italy.

The average Catering fan in Italy is 45.7 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Piedmont, Lazio.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Catering profile in Italy.

Audience size
8.1M
in Italy
Gender
57.2%
42.8% male
Age
45.7
average years
Country rank
#702
Topic in Italy
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Catering fans

57.2% are female, 42.8% are male, average age 45.7.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Catering audience in Italy
MetricValue
Female57.2%
Male42.8%
Average age45.7
Estimated audience size8,050,541
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Catering audience in Italy
Age bracketShare%
16-197%
20-2913%
30-3921%
40-4924%
50+35%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Catering audience comes from Italy.

Worldwide audience distribution share by country for Catering
CountryShare
United States23.8%
Italy9.7%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Catering audience in Italy is strongest.

Fig. 05

Top regions by affinity

Catering fans by region: top regions in Italy
#RegionReachAffinity×
01Piedmont~1M1.83×
02Liguria~400K1.75×
03Sardinia~300K1.32×
04Lombardy~2M1.25×
05Veneto~700K1.14×
06Friuli-Venezia Giulia~200K1.08×
07Lazio~1M1.07×
08Puglia~600K1.02×
09Trentino-Alto Adige/Südtirol~200K1.00×
10Tuscany~500K0.98×
11Sicilia~600K0.90×
12Emilia-Romagna~600K0.90×
13Aosta Valley~20K0.90×
14Abruzzo~200K0.89×
15Campania~800K0.86×
16Marche~200K0.86×
17Molise~30K0.86×
18Basilicata~60K0.83×
19Umbria~100K0.82×
20Calabria~200K0.80×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Catering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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