Rascasse Audience Intelligence

Catering Audience in United States

A data profile of the people who buy, follow and care about Catering in United States — modelled from more than twelve digital signal sources. Catering has an estimated audience of 19,788,401 people in United States.

#1147among Topic in United States#144in Food & Beverages

The average Catering fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, Dollar General, Macy's, with strongest over-indexing on Texas Roadhouse (1.71× the country average).

Demographically, the Catering audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Catering fan in United States is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Catering profile in United States.

Audience size
19.8M
in United States
Gender
61.5%♀
38.5% male
Age
42.0
average years
Country rank
#1668
Topic in United States
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Catering fans

61.5% are female, 38.5% are male, average age 42.0.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Catering audience in United States
MetricValue
Female61.5%
Male38.5%
Average age42.0
Estimated audience size19,788,401
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Catering audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Catering audience comes from United States.

Worldwide audience distribution share by country for Catering
CountryShare
United States23.8%
Italy9.7%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Catering audience in United States is strongest.

Fig. 05

Top regions by affinity

Catering fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.30×
02Hawaii~100K1.30×
03Florida~1.5M1.14×
04Virginia~600K1.14×
05New York~1M1.13×
06Colorado~300K1.12×
07Louisiana~300K1.12×
08Illinois~700K1.11×
09Texas~2M1.09×
10Washington~400K1.09×
11Arizona~400K1.08×
12Maryland~400K1.08×
13Ohio~700K1.07×
14Michigan~600K1.07×
15Oregon~200K1.06×
16Pennsylvania~700K1.05×
17Georgia~600K1.05×
18Utah~200K1.05×
19Mississippi~200K1.05×
20New Jersey~500K1.04×
21Indiana~400K1.00×
22Alabama~300K1.00×
23Massachusetts~400K0.99×
24Missouri~300K0.99×
25South Carolina~300K0.99×
26Kentucky~200K0.99×
27Idaho~100K0.99×
28Rhode Island~60K0.99×
29North Carolina~600K0.98×
30Oklahoma~200K0.98×
31Connecticut~200K0.98×
32Nevada~200K0.98×
33Arkansas~200K0.98×
34Tennessee~400K0.97×
35Iowa~200K0.97×
36Kansas~200K0.97×
37South Dakota~40K0.97×
38Nebraska~100K0.96×
39New Mexico~90K0.96×
40Delaware~50K0.96×
41Minnesota~300K0.95×
42West Virginia~90K0.95×
43New Hampshire~70K0.95×
44Washington, District of Columbia~60K0.94×
45Wisconsin~300K0.91×
46Alaska~40K0.90×
47Maine~60K0.89×
48Vermont~30K0.87×
49North Dakota~30K0.81×
50Montana~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Catering, United States
0.78×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Catering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Catering audience
#·InterestCategoryAffinity×
01FoodserviceFood & Beverages2.46×
02In-N-Out BurgerFood & Beverages1.79×
03Texas RoadhouseFood & Beverages1.71×
04IHOPFood & Beverages1.66×
05southwest airlinesTravel & Leisure1.65×
06WingstopFood & Beverages1.60×
07FlourFood & Beverages1.60×
08SteakFood & Beverages1.59×
09South CarolinaTravel & Leisure1.59×
10BeefFood & Beverages1.58×
11SandwichFood & Beverages1.55×
12StoveHome & Garden1.55×
13Macy'sShopping1.53×
14North CarolinaTravel & Leisure1.52×
15Dollar GeneralShopping1.51×
16OvenHome & Garden1.51×
17TennesseeTravel & Leisure1.51×
18Olive GardenFood & Beverages1.51×
19Dollar TreeShopping1.50×
20Chipotle Mexican GrillFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Catering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Catering audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.30×
Convenience OrientationPREMIUM1.28×
Price SensitivityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Catering audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
SustainabilityBALANCE0.92×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Catering have in United States?

Catering has an estimated audience of 19,788,401 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Catering fans?

61.5% of Catering fans are female, 38.5% are male, with an average age of 42.0 years.

03

Which brands do Catering fans like most?

Catering fans show strongest brand affinity for Texas Roadhouse (1.71×), Dollar General (1.51×), and Macy's (1.53×) over the country average.

04

Where do Catering fans live in United States?

Catering fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Catering fans also like?

Beyond Catering itself, the audience over-indexes on Dollar General (1.51×), Macy's (1.53×), In-N-Out Burger (1.79×), and Dollar Tree (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Catering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Catering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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