Catering Audience in United States

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Catering has an estimated audience of 19,788,401 people in United States. 61.5% are female, 38.5% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Texas Roadhouse, Dollar General, Macy's, In-N-Out Burger, Dollar Tree.

The average Catering fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Texas Roadhouse, Dollar General, Macy's, with strongest over-indexing on Texas Roadhouse (1.71× the country average). Demographically, the Catering audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Catering fans

Demographic split for Catering audience in United States
MetricValue
Female61.5%
Male38.5%
Average age42.0
Estimated audience size19,788,401

Audience persona

The typical Catering fan in United States is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Catering in United States
RegionReachAffinity
California3,031,8871.39×
Texas1,921,7151.13×
Florida1,520,7541.14×
New York1,397,9551.26×
Illinois833,4891.26×
Pennsylvania749,6291.13×
Georgia651,9951.07×
Ohio636,2831.04×
North Carolina624,6191.05×
Virginia619,3101.28×
Michigan577,3421.12×
New Jersey572,9361.14×
Washington475,6381.2×
Arizona410,6081.02×
Massachusetts403,7641.04×
Maryland395,6241.16×
Colorado382,9951.23×
Tennessee369,3770.93×
Indiana362,7431×
Missouri311,2930.98×
South Carolina301,9111.01×
Wisconsin287,7800.97×
Minnesota287,5421.01×
Alabama261,9440.95×
Louisiana258,0541.01×
Oregon254,4411.12×
Kentucky225,2190.91×
Utah206,9741.17×
Nevada186,8540.98×
Oklahoma185,7060.85×
Connecticut183,3180.92×
Iowa167,2111.03×
Mississippi155,8060.96×
Kansas148,2350.95×
Arkansas140,2920.86×
Hawaii120,8421.42×
Idaho92,8400.94×
Nebraska89,1310.9×
New Mexico86,2820.87×
West Virginia79,5660.86×
New Hampshire63,2030.81×
Rhode Island61,8890.98×
Washington, District of Columbia59,6801×
Maine55,8510.79×
Delaware48,7790.89×
South Dakota39,1300.86×
Montana37,5380.68×
Alaska32,2170.76×
North Dakota27,7220.68×
Vermont26,3580.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Catering audience
BrandAffinityCategory
Texas Roadhouse1.71×Food & Beverages
Dollar General1.51×Shopping
Macy's1.53×Shopping
In-N-Out Burger1.79×Food & Beverages
Dollar Tree1.5×Shopping
Foodservice2.46×Food & Beverages
Wingstop1.6×Food & Beverages
Oven1.51×Home & Garden
North Carolina1.52×Travel & Leisure
southwest airlines1.65×Travel & Leisure
Tennessee1.51×Travel & Leisure
Steak1.59×Food & Beverages
Sandwich1.55×Food & Beverages
Chipotle Mexican Grill1.5×Food & Beverages
IHOP1.66×Food & Beverages
Beef1.58×Food & Beverages
Flour1.6×Food & Beverages
South Carolina1.59×Travel & Leisure
Olive Garden1.51×Food & Beverages
Stove1.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Catering audience
TraitClusterScore
Community OrientationOPEN1.47
IndulgenceJOY1.45
Urban LifestyleOPEN1.43
ExtroversionTHRILL1.39
Family OrientationCONSERVATISM1.37
Price SensitivityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Catering
CountryShare
United States23.8%
Italy9.7%
Japan7.2%

See Catering audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Catering have in United States?

Catering has an estimated audience of 19,788,401 people in United States, concentrated in California and Texas.

What is the gender split and age of Catering fans?

61.5% of Catering fans are female, 38.5% are male, with an average age of 42.0 years.

Which brands do Catering fans like most?

Catering fans show strongest brand affinity for Texas Roadhouse (1.71×), Dollar General (1.51×), and Macy's (1.53×) over the country average.

Where do Catering fans live in United States?

Catering fans in United States are most concentrated in California (reach 3,031,887), Texas (reach 1,921,715), and Florida (reach 1,520,754). These three regions account for the largest share of the active audience.

What other brands do Catering fans also like?

Beyond Catering itself, the audience over-indexes on Dollar General (1.51×), Macy's (1.53×), In-N-Out Burger (1.79×), and Dollar Tree (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Catering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.