South Carolina Audience in United States

South Carolina has an estimated audience of 29,134,857 people in United States. 54.7% are female, 45.3% are male, average age 44.0. Top regions: South Carolina, Florida, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average South Carolina fan in United States is 44.0 years old, balanced, and lives primarily in South Carolina. The audience is concentrated in South Carolina, Florida, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the South Carolina audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of South Carolina fans

Demographic split for South Carolina audience in United States
MetricValue
Female54.7%
Male45.3%
Average age44.0
Estimated audience size29,134,857

Audience persona

The typical South Carolina fan in United States is balanced, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for South Carolina in United States
RegionReachAffinity
South Carolina3,780,0009.66×
Florida2,132,8721.08×
California2,053,0710.64×
Texas1,873,0270.75×
North Carolina1,419,4961.62×
New York1,418,1710.87×
Georgia1,328,7211.48×
Pennsylvania843,2700.86×
Illinois836,9210.86×
Ohio783,7210.87×
Virginia679,5930.96×
New Jersey674,5450.91×
Michigan610,8440.8×
Tennessee579,8370.99×
Massachusetts550,0560.96×
Maryland461,2570.92×
Indiana459,2240.86×
Alabama434,2341.07×
Arizona420,0170.71×
Washington405,0480.69×
Missouri358,3360.76×
Colorado351,6150.77×
Louisiana346,4300.92×
Kentucky327,2640.9×
Wisconsin324,2490.74×
Minnesota312,2780.75×
Connecticut288,3050.99×
Oklahoma238,3780.74×
Mississippi233,9500.97×
Oregon210,3070.63×
Iowa197,3750.82×
Utah190,6540.73×
Arkansas188,7350.79×
Nevada185,7590.66×
Kansas169,8670.74×
West Virginia106,5090.79×
Nebraska105,9870.73×
New Hampshire97,7050.85×
Idaho94,4220.65×
New Mexico90,6160.62×
Maine84,3520.81×
Rhode Island77,6240.84×
Washington, District of Columbia76,7130.88×
Hawaii73,6620.59×
Delaware61,6220.77×
Montana49,7870.62×
Alaska42,7990.69×
Vermont42,3410.83×
South Dakota41,7640.62×
North Dakota38,2300.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Carolina audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Planet Fitness2.75×Sports
MSN2.66×News
Hobby Lobby2.56×Home & Garden
Diaper bag4.26×Kids & Family
Fox News Channel1.67×Movies & TV
Aldi2.15×Shopping
Staples (Canada)2.73×Business & Career
southwest airlines2.59×Travel & Leisure
Payment card8.17×Fashion & Accessoires
Great Clips2.74×Beauty & Wellness
Best Buy1.72×Shopping
FC Bayern Munich2.92×Sports
Dentistry2.29×Business & Career
Weather1.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Carolina audience
TraitClusterScore
PatriotismCONSERVATISM1.43
ExtroversionTHRILL1.16
Family OrientationCONSERVATISM1.16
Price SensitivityPREMIUM1.15
Convenience OrientationPREMIUM1.15
SustainabilityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for South Carolina
CountryShare
United States85.8%
Canada2.0%
United Kingdom1.8%

See South Carolina audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does South Carolina have in United States?

South Carolina has an estimated audience of 29,134,857 people in United States, concentrated in South Carolina and Florida.

What is the gender split and age of South Carolina fans?

54.7% of South Carolina fans are female, 45.3% are male, with an average age of 44.0 years.

Which brands do South Carolina fans like most?

South Carolina fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do South Carolina fans live in United States?

South Carolina fans in United States are most concentrated in South Carolina (reach 3,780,000), Florida (reach 2,132,872), and California (reach 2,053,071). These three regions account for the largest share of the active audience.

What other brands do South Carolina fans also like?

Beyond South Carolina itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.