Rascasse Audience Intelligence

South Carolina Audience in United States

A data profile of the people who buy, follow and care about South Carolina in United States — modelled from more than twelve digital signal sources. South Carolina has an estimated audience of 29,134,857 people in United States.

#24among Region in United States#45among POI in United States#81in Travel & Leisure

The average South Carolina fan in United States is 44.0 years old, balanced, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, Florida, California.

Top brand affinities include Pinterest, FedEx, American Airlines, with strongest over-indexing on Pinterest (1.8× the country average).

Demographically, the South Carolina audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Carolina fan in United States is balanced, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Carolina profile in United States.

Audience size
29.1M
in United States
Gender
54.7%♀
45.3% male
Age
44.0
average years
Country rank
#974
POI in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Carolina fans

54.7% are female, 45.3% are male, average age 44.0.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for South Carolina audience in United States
MetricValue
Female54.7%
Male45.3%
Average age44.0
Estimated audience size29,134,857
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the South Carolina audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

85.8%

of the worldwide South Carolina audience comes from United States.

Worldwide audience distribution share by country for South Carolina
CountryShare
United States85.8%
Canada2.0%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

South Carolina fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~4M10.29×
02North Carolina~1.5M1.62×
03Georgia~1.5M1.43×
04Alabama~400K1.07×
05Florida~2M1.06×
06Mississippi~200K1.02×
07Virginia~700K1.00×
08Tennessee~600K0.99×
09Connecticut~300K0.99×
10Massachusetts~500K0.94×
11Louisiana~400K0.93×
12Maryland~500K0.92×
13Kentucky~300K0.92×
14New Hampshire~100K0.92×
15Washington, District of Columbia~80K0.91×
16Vermont~50K0.90×
17Pennsylvania~900K0.89×
18New Jersey~700K0.89×
19Indiana~500K0.88×
20Maine~90K0.88×
21Rhode Island~80K0.88×
22West Virginia~100K0.86×
23Ohio~800K0.85×
24Iowa~200K0.84×
25New York~1.5M0.83×
26Illinois~800K0.83×
27Arkansas~200K0.83×
28Delaware~70K0.83×
29Michigan~600K0.80×
30Missouri~400K0.80×
31Oklahoma~300K0.78×
32Alaska~50K0.78×
33Texas~2M0.75×
34Colorado~300K0.75×
35Wisconsin~300K0.75×
36Utah~200K0.75×
37Kansas~200K0.75×
38Nebraska~100K0.75×
39Minnesota~300K0.74×
40North Dakota~40K0.73×
41South Dakota~50K0.72×
42Arizona~400K0.70×
43Idaho~100K0.69×
44Montana~60K0.69×
45Washington~400K0.68×
46Nevada~200K0.67×
47New Mexico~100K0.66×
48Oregon~200K0.64×
49Hawaii~80K0.63×
50California~2M0.61×
Fig. 06

Affinity by region

Affinity by region — South Carolina, United States
0.61×1.00×10.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Carolina audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden3.15×
02Microwave ovenHome & Garden2.82×
03FedExBusiness & Career2.61×
04Renewable energyBusiness & Career2.56×
05Real propertyHome & Garden2.26×
06Discount storesShopping1.89×
07Mortgage loansBusiness & Career1.82×
08PinterestInternet & Social Media1.80×
09American AirlinesTravel & Leisure1.78×
10Planet FitnessSports1.76×
11IKEAHome & Garden1.70×
12Burger KingFood & Beverages1.66×
13Nonprofit organizationPolitics & Society1.61×
14Pizza HutFood & Beverages1.61×
15SubwayFood & Beverages1.60×
16Home AppliancesHome & Garden1.58×
17AirbnbTravel & Leisure1.57×
18BarbecueFood & Beverages1.56×
19McDonald'sFood & Beverages1.54×
20RedditInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Carolina audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
Family OrientationCONSERVATISM1.69×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Carolina audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.82×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Carolina have in United States?

South Carolina has an estimated audience of 29,134,857 people in United States, concentrated in South Carolina and Florida.

02

What is the gender split and age of South Carolina fans?

54.7% of South Carolina fans are female, 45.3% are male, with an average age of 44.0 years.

03

Which brands do South Carolina fans like most?

South Carolina fans show strongest brand affinity for Pinterest (1.8×), FedEx (2.61×), and American Airlines (1.78×) over the country average.

04

Where do South Carolina fans live in United States?

South Carolina fans in United States are most concentrated in South Carolina (reach ~4M), Florida (reach ~2M), and California (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do South Carolina fans also like?

Beyond South Carolina itself, the audience over-indexes on FedEx (2.61×), American Airlines (1.78×), Sustainable energy (3.15×), and Planet Fitness (1.76×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See South Carolina audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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