Rascasse Audience Intelligence

Tennessee Audience in United States

A data profile of the people who buy, follow and care about Tennessee in United States — modelled from more than twelve digital signal sources. Tennessee has an estimated audience of 38,689,518 people in United States.

#10among Region in United States#23among POI in United States#47in Travel & Leisure

The average Tennessee fan in United States is 43.5 years old, balanced, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Florida, California.

Top brand affinities include Nature, Happiness, FedEx, with strongest over-indexing on Nature (1.59× the country average).

Demographically, the Tennessee audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tennessee fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennessee profile in United States.

Audience size
38.7M
in United States
Gender
55.0%♀
45.0% male
Age
43.5
average years
Country rank
#604
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennessee fans

55.0% are female, 45.0% are male, average age 43.5.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Tennessee audience in United States
MetricValue
Female55.0%
Male45.0%
Average age43.5
Estimated audience size38,689,518
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Tennessee audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3917%
40-4923%
50+31%
Fig. 04

Worldwide distribution

80.4%

of the worldwide Tennessee audience comes from United States.

Worldwide audience distribution share by country for Tennessee
CountryShare
United States80.4%
Canada2.3%
United Kingdom2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennessee audience in United States is strongest.

Fig. 05

Top regions by affinity

Tennessee fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~5M6.99×
02Alabama~800K1.43×
03Florida~3.5M1.37×
04Kentucky~700K1.35×
05Georgia~1.5M1.31×
06Mississippi~400K1.31×
07Indiana~800K1.19×
08South Carolina~600K1.10×
09Louisiana~500K1.10×
10North Carolina~1M1.07×
11Virginia~1M1.06×
12Arkansas~300K1.06×
13Illinois~1.5M1.04×
14West Virginia~200K1.01×
15Ohio~1M1.00×
16Michigan~1M0.94×
17Texas~3M0.86×
18Missouri~500K0.86×
19Maryland~600K0.85×
20Wisconsin~500K0.85×
21Alaska~70K0.85×
22Oklahoma~400K0.84×
23Kansas~300K0.83×
24Iowa~300K0.82×
25Washington, District of Columbia~90K0.82×
26New Jersey~800K0.81×
27Connecticut~300K0.81×
28Delaware~80K0.80×
29Pennsylvania~1M0.79×
30Arizona~600K0.79×
31California~3.5M0.78×
32Colorado~500K0.78×
33Vermont~50K0.78×
34New York~1.5M0.77×
35Massachusetts~600K0.76×
36Utah~300K0.76×
37Nebraska~100K0.76×
38Maine~100K0.76×
39Nevada~300K0.75×
40Washington~600K0.73×
41Oregon~300K0.73×
42New Hampshire~100K0.72×
43Minnesota~400K0.71×
44Hawaii~100K0.71×
45Idaho~100K0.70×
46New Mexico~100K0.70×
47North Dakota~50K0.69×
48Rhode Island~80K0.68×
49South Dakota~60K0.67×
50Montana~70K0.64×
Fig. 06

Affinity by region

Affinity by region — Tennessee, United States
0.64×1.00×6.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennessee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennessee audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden3.16×
02Weather forecastingHome & Garden3.16×
03QVCMovies & TV2.95×
04Renewable energyBusiness & Career2.75×
05FedExBusiness & Career2.53×
06Microwave ovenHome & Garden2.46×
07Real propertyHome & Garden2.35×
08Discount storesShopping1.99×
09WeatherHome & Garden1.79×
10Fox News ChannelMovies & TV1.72×
11LivestockPets & Animals1.61×
12RecreationTravel & Leisure1.60×
13Mortgage loansBusiness & Career1.60×
14NatureHome & Garden1.59×
15UniversityBusiness & Career1.59×
16HairstyleBeauty & Wellness1.57×
17HollywoodTravel & Leisure1.57×
18HappinessHealth1.55×
19BarsTravel & Leisure1.53×
20VacationsTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennessee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tennessee audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Convenience OrientationPREMIUM1.49×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tennessee audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tennessee have in United States?

Tennessee has an estimated audience of 38,689,518 people in United States, concentrated in Tennessee and Florida.

02

What is the gender split and age of Tennessee fans?

55.0% of Tennessee fans are female, 45.0% are male, with an average age of 43.5 years.

03

Which brands do Tennessee fans like most?

Tennessee fans show strongest brand affinity for Nature (1.59×), Happiness (1.55×), and FedEx (2.53×) over the country average.

04

Where do Tennessee fans live in United States?

Tennessee fans in United States are most concentrated in Tennessee (reach ~5M), Florida (reach ~3.5M), and California (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Tennessee fans also like?

Beyond Tennessee itself, the audience over-indexes on Happiness (1.55×), FedEx (2.53×), Sustainable energy (3.16×), and Renewable energy (2.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Tennessee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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