Tennessee Audience in United States

Tennessee logo

Tennessee has an estimated audience of 38,689,518 people in United States. 55.0% are female, 45.0% are male, average age 43.5. Top regions: Tennessee, Florida, California. Top brand affinities: Combat sport, Israel, Whataburger, Bank account, Jeep Wagoneer.

The average Tennessee fan in United States is 43.5 years old, balanced, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Florida, California. Top brand affinities include Combat sport, Israel, Whataburger, with strongest over-indexing on Combat sport (1.96× the country average). Demographically, the Tennessee audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Tennessee fans

Demographic split for Tennessee audience in United States
MetricValue
Female55.0%
Male45.0%
Average age43.5
Estimated audience size38,689,518

Audience persona

The typical Tennessee fan in United States is balanced, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Tennessee in United States
RegionReachAffinity
Tennessee5,040,0007.12×
Florida3,959,6091.51×
California3,430,7240.81×
Texas3,006,5440.9×
New York1,809,8570.84×
Georgia1,684,7991.41×
Illinois1,388,0811.08×
North Carolina1,288,9841.11×
Ohio1,198,9631.01×
Pennsylvania1,025,3950.79×
Virginia1,003,9621.07×
Michigan985,1090.97×
Indiana846,3671.2×
New Jersey821,0640.83×
Alabama786,9301.46×
Kentucky657,7701.36×
South Carolina645,7691.11×
Arizona629,0910.8×
Massachusetts591,6910.78×
Washington573,6140.74×
Maryland569,3370.86×
Louisiana542,7711.09×
Missouri536,9000.86×
Colorado503,2660.83×
Wisconsin485,3240.83×
Minnesota389,7070.7×
Mississippi387,2071.21×
Oklahoma363,1160.85×
Arkansas340,0871.07×
Oregon321,6730.73×
Connecticut316,4230.82×
Nevada285,2250.76×
Utah261,8740.76×
Iowa255,3960.8×
Kansas250,6040.82×
West Virginia175,2370.97×
Nebraska140,4130.72×
Idaho127,7840.66×
New Mexico121,2500.62×
Hawaii116,2050.7×
New Hampshire101,5700.67×
Maine98,0190.71×
Washington, District of Columbia95,7480.82×
Delaware78,7900.74×
Rhode Island77,8850.63×
Montana64,3420.6×
Alaska63,9190.77×
South Dakota54,1680.61×
North Dakota48,2460.61×
Vermont47,2870.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tennessee audience
BrandAffinityCategory
Combat sport1.96×Sports
Israel2.44×Travel & Leisure
Whataburger1.54×Food & Beverages
Bank account2.1×Business & Career
Jeep Wagoneer3.43×Cars & Mobility
Mortgage insurance1.83×Business & Career
Home staging1.86×Home & Garden
Ayrton Senna3.16×Sports
KiwiCo2.05×Kids & Family
Keith Stanfield1.86×Movies & TV
Jeep Grand Cherokee (WJ)1.68×Cars & Mobility
Primos Hunting5.58×Sports
Kodiak, Alaska2.19×Travel & Leisure
Keeper (password manager)1.68×Technology & Electronics
Khaadi1.55×Fashion & Accessoires
JamBase2.52×Music & Radio
Shiba Inu1.53×Pets & Animals
Hayward, California2.33×Travel & Leisure
Gender-neutral language1.6×Politics & Society
The Other Woman (2009 film)1.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tennessee audience
TraitClusterScore
ExtroversionTHRILL1.29
PatriotismCONSERVATISM1.21
Family OrientationCONSERVATISM1.21
SustainabilityBALANCE1.18
Community OrientationOPEN1.11
DIY MentalityTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Tennessee
CountryShare
United States80.6%
Canada2.3%
United Kingdom2.3%

See Tennessee audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Tennessee have in United States?

Tennessee has an estimated audience of 38,689,518 people in United States, concentrated in Tennessee and Florida.

What is the gender split and age of Tennessee fans?

55.0% of Tennessee fans are female, 45.0% are male, with an average age of 43.5 years.

Which brands do Tennessee fans like most?

Tennessee fans show strongest brand affinity for Combat sport (1.96×), Israel (2.44×), and Whataburger (1.54×) over the country average.

Where do Tennessee fans live in United States?

Tennessee fans in United States are most concentrated in Tennessee (reach 5,040,000), Florida (reach 3,959,609), and California (reach 3,430,724). These three regions account for the largest share of the active audience.

What other brands do Tennessee fans also like?

Beyond Tennessee itself, the audience over-indexes on Israel (2.44×), Whataburger (1.54×), Bank account (2.1×), and Jeep Wagoneer (3.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.