Rascasse Audience Intelligence

Tennessee Audience in Germany

Name: Tennessee — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Tennessee in Germany — modelled from more than twelve digital signal sources. Tennessee has an estimated audience of 358,364 people in Germany.

#145among Region in Germany #1398among POI in Germany #1215in Travel & Leisure

The average Tennessee fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Monsters, The Nutcracker, with strongest over-indexing on Scooby-Doo (20× the country average).

Demographically, the Tennessee audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tennessee fan in Germany is balanced, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennessee profile in Germany.

Audience size

358K

in Germany

Gender

46.5%♀

53.5% male

Age

38.8

average years

Country rank

#15245

POI in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Tennessee fans

46.5% are female, 53.5% are male, average age 38.8.

Fig. 02

Gender split

46.5%

Female

53.5%

Male

Demographic split for Tennessee audience in Germany
Metric	Value
Female	46.5%
Male	53.5%
Average age	38.8
Estimated audience size	358,364

Fig. 03

Age distribution

Age distribution of the Tennessee audience in Germany
Age bracket	Share	%
16-19		18%
20-29		21%
30-39		22%
40-49		23%
50+		16%

Fig. 04

Worldwide distribution

0.7%

of the worldwide Tennessee audience comes from Germany.

Worldwide audience distribution share by country for Tennessee
Country	Share
United States	80.4%
Canada	2.3%
United Kingdom	2.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennessee audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tennessee fans by region: top regions in Germany
#	Region	Reach	×
01	Bayern	~70K	1.24×
02	Hessen	~30K	1.13×
03	Baden-Württemberg	~50K	1.10×
04	Saarland	~5K	1.10×
05	Rheinland-Pfalz	~20K	1.07×
06	Nordrhein-Westfalen	~80K	1.06×
07	Bremen	~3K	1.01×
08	Berlin	~20K	1.00×
09	Niedersachsen	~30K	0.99×
10	Hamburg	~8K	0.96×
11	Sachsen	~20K	0.93×
12	Schleswig-Holstein	~10K	0.93×
13	Brandenburg	~10K	0.92×
14	Thüringen	~8K	0.91×
15	Sachsen-Anhalt	~8K	0.86×
16	Mecklenburg-Vorpommern	~6K	0.84×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennessee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennessee audience
#	Interest	Category	×
01	Scooby-Doo	Movies & TV	20.00×
02	Monsters	Movies & TV	20.00×
03	The Nutcracker	Music & Radio	20.00×
04	James Franco	Movies & TV	20.00×
05	Austin Powers (film series)	Movies & TV	20.00×
06	School of Rock	Movies & TV	20.00×
07	Hot Fuzz	Movies & TV	20.00×
08	Eddie Van Halen	Music & Radio	19.32×
09	Borat	Movies & TV	19.17×
10	Sausage Party	Movies & TV	18.52×
11	Georgia O'Keeffe	Arts & Culture	17.85×
12	Superbad (film)	Movies & TV	16.80×
13	American whiskey	Food & Beverages	16.12×
14	Nicholas Hoult	Movies & TV	14.01×
15	Bourbon whiskey	Food & Beverages	12.82×
16	Tennessee whiskey	Food & Beverages	12.74×
17	Bob the Builder	Movies & TV	12.71×
18	Monty Python's Life of Brian	Movies & TV	11.71×
19	The Intouchables	Movies & TV	11.65×
20	Netto Marken-Discount	Shopping	2.68×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennessee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Tennessee audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.89×
Risk Appetite	THRILL	1.59×
Community Orientation	OPEN	1.52×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Tennessee audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.69×
Creativity	OPEN	0.84×
Sports Activity	POWER	0.87×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Tennessee have in Germany?

Tennessee has an estimated audience of 358,364 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Tennessee fans?

46.5% of Tennessee fans are female, 53.5% are male, with an average age of 38.8 years.

Which brands do Tennessee fans like most?

Tennessee fans show strongest brand affinity for Scooby-Doo (20×), Monsters (20×), and The Nutcracker (20×) over the country average.

Where do Tennessee fans live in Germany?

Tennessee fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Tennessee fans also like?

Beyond Tennessee itself, the audience over-indexes on Monsters (20×), The Nutcracker (20×), Bourbon whiskey (12.82×), and Nicholas Hoult (14.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

North Rhine-Westphalia (12,537,146)
Bavaria (11,233,911)
Baden-Württemberg (9,848,271)
Rhine (9,303,980)
Lower Saxony (6,360,906)

See Tennessee audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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