Tennessee Audience in Germany
Tennessee has an estimated audience of 358,364 people in Germany. 46.5% are female, 53.5% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Birthday Gifts, Haberler, Châtel, Haute-Savoie, Eco Friendly Living.
The average Tennessee fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Birthday Gifts, Haberler, with strongest over-indexing on Unique Gifts (11.49× the country average). Demographically, the Tennessee audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Tennessee fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 38.8 |
| Estimated audience size | 358,364 |
Audience persona
The typical Tennessee fan in Germany is balanced, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,918 | 1.1× |
| Bayern | 68,421 | 1.19× |
| Baden-Württemberg | 55,094 | 1.13× |
| Niedersachsen | 34,531 | 0.99× |
| Hessen | 31,066 | 1.14× |
| Rheinland-Pfalz | 19,000 | 1.06× |
| Berlin | 17,009 | 1.06× |
| Sachsen | 16,623 | 0.95× |
| Schleswig-Holstein | 11,538 | 0.9× |
| Brandenburg | 10,313 | 0.93× |
| Thüringen | 8,062 | 0.88× |
| Sachsen-Anhalt | 7,922 | 0.85× |
| Hamburg | 7,804 | 0.96× |
| Mecklenburg-Vorpommern | 5,584 | 0.82× |
| Saarland | 4,724 | 1.07× |
| Bremen | 3,006 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 11.49× | Shopping |
| Birthday Gifts | 12.25× | Kids & Family |
| Haberler | 6.43× | News |
| Châtel, Haute-Savoie | 78.69× | Travel & Leisure |
| Eco Friendly Living | 6.86× | Home & Garden |
| Dog breed | 1.58× | Pets & Animals |
| Knauf Insulation | 20× | Business & Career |
| Preacher (comics) | 9.06× | Literature |
| Stradivarius | 1.97× | Shopping |
| Christmas Gift | 1.78× | Kids & Family |
| Knokke-Heist | 6.59× | Travel & Leisure |
| Medieval fantasy | 10.09× | Literature |
| Song Jae-rim | 12.12× | Movies & TV |
| JDSU | 2.88× | Business & Career |
| Škoda Kodiaq | 1.79× | Cars & Mobility |
| Corona (band) | 2.12× | Music & Radio |
| Klis | 20× | Travel & Leisure |
| Tiffany Haddish | 9.86× | Movies & TV |
| Commercial mortgage | 1.58× | Business & Career |
| KLIX (AM) | 1.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.06 |
| Community Orientation | OPEN | 1.51 |
| Design Affinity | PREMIUM | 1.48 |
| Spirituality | BALANCE | 1.46 |
| Pet Ownership | JOY | 1.42 |
| Extroversion | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.6% |
| Canada | 2.3% |
| United Kingdom | 2.3% |
See Tennessee audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Tennessee have in Germany?
Tennessee has an estimated audience of 358,364 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tennessee fans?
46.5% of Tennessee fans are female, 53.5% are male, with an average age of 38.8 years.
Which brands do Tennessee fans like most?
Tennessee fans show strongest brand affinity for Unique Gifts (11.49×), Birthday Gifts (12.25×), and Haberler (6.43×) over the country average.
Where do Tennessee fans live in Germany?
Tennessee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,918), Bayern (reach 68,421), and Baden-Württemberg (reach 55,094). These three regions account for the largest share of the active audience.
What other brands do Tennessee fans also like?
Beyond Tennessee itself, the audience over-indexes on Birthday Gifts (12.25×), Haberler (6.43×), Châtel, Haute-Savoie (78.69×), and Eco Friendly Living (6.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.