Rascasse Audience Intelligence

HolidayCheck Target Market in Germany

A data profile of the people who buy, follow and care about HolidayCheck in Germany — modelled from more than twelve digital signal sources. HolidayCheck has an estimated audience of 5,754,307 people in Germany.

#4among Travel website in Germany#111among Brand in Germany#63in Travel & Leisure

The average HolidayCheck fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sonnenklar.TV, TUI, SBB CFF FFS, with strongest over-indexing on Sonnenklar.TV (8.04× the country average).

Demographically, the HolidayCheck audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical HolidayCheck fan in Germany is more female, around 35.3 years old, with strong Travelling tendencies and a notable affinity for Sonnenklar.TV.

Category: Travel & Leisure · Type: Brand · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HolidayCheck profile in Germany.

Audience size
5.8M
in Germany
Gender
65.3%♀
34.7% male
Age
35.3
average years
Country rank
#849
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of HolidayCheck

65.3% are female, 34.7% are male, average age 35.3.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for HolidayCheck audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age35.3
Estimated audience size5,754,307
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the HolidayCheck audience in Germany
Age bracketShare%
16-1932%
20-2918%
30-3918%
40-4920%
50+12%
Fig. 04

Worldwide distribution

79.0%

of the worldwide HolidayCheck audience comes from Germany.

Worldwide audience distribution share by country for HolidayCheck
CountryShare
Germany79.0%
Austria5.4%
Switzerland2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HolidayCheck audience in Germany is strongest.

Fig. 05

Top regions by affinity

HolidayCheck customers by region in Germany
#RegionReachAffinity×
01Thüringen~200K1.51×
02Sachsen-Anhalt~200K1.33×
03Saarland~90K1.27×
04Rheinland-Pfalz~400K1.22×
05Nordrhein-Westfalen~1.5M1.18×
06Niedersachsen~600K1.12×
07Sachsen~300K1.10×
08Baden-Württemberg~800K1.00×
09Bayern~900K0.99×
10Schleswig-Holstein~200K0.91×
11Hessen~400K0.89×
12Brandenburg~200K0.85×
13Mecklenburg-Vorpommern~90K0.82×
14Bremen~40K0.75×
15Hamburg~80K0.58×
16Berlin~100K0.48×
Fig. 06

Affinity by region

Affinity by region — HolidayCheck, Germany
0.48×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HolidayCheck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HolidayCheck audience
#·InterestCategoryAffinity×
01EilatTravel & Leisure37.52×
02SBB CFF FFSCars & Mobility33.27×
03Sonnenklar.TVTravel & Leisure8.04×
04AlltoursTravel & Leisure6.63×
05Schauinsland ReisenTravel & Leisure5.91×
06TUITravel & Leisure4.48×
07Holiday cottageTravel & Leisure3.68×
08Street OneFashion & Accessoires3.19×
09SunExpressTravel & Leisure2.99×
10Vacation rentalTravel & Leisure2.87×
11Ernsting's familyShopping2.72×
12TrivagoTravel & Leisure2.62×
13Wetter.comHome & Garden2.46×
14CHECK24Business & Career2.36×
15ResortTravel & Leisure2.35×
16Gute Zeiten, schlechte ZeitenMovies & TV2.27×
17DeichmannShopping1.99×
18EurowingsTravel & Leisure1.97×
19TchiboShopping1.96×
20ImmoScout24Home & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HolidayCheck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HolidayCheck audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.18×
IndividualismJOY1.15×
Family OrientationCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HolidayCheck audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.53×
Social Media UsageJOY0.66×
PatriotismCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is HolidayCheck's target market in Germany?

HolidayCheck's target market in Germany covers an estimated 5,754,307 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of HolidayCheck customers?

65.3% of the HolidayCheck audience are female, 34.7% are male, with an average age of 35.3 years.

03

Which brands do HolidayCheck fans like most?

HolidayCheck fans show strongest brand affinity for Sonnenklar.TV (8.04×), TUI (4.48×), and SBB CFF FFS (33.27×) over the country average.

04

Where do HolidayCheck fans live in Germany?

HolidayCheck fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do HolidayCheck fans also like?

Beyond HolidayCheck itself, the audience over-indexes on TUI (4.48×), SBB CFF FFS (33.27×), CHECK24 (2.36×), and Alltours (6.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in Germany

See HolidayCheck audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for HolidayCheck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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