HolidayCheck Audience in Germany
HolidayCheck has an estimated audience of 5,793,485 people in Germany. 65.3% are female, 34.7% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sonnenklar.TV, TUI, Wetter.com, SBB CFF FFS, CHECK24.
The average HolidayCheck fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sonnenklar.TV, TUI, Wetter.com, with strongest over-indexing on Sonnenklar.TV (8.04× the country average). Demographically, the HolidayCheck audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Travel website
Demographics of HolidayCheck fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 35.3 |
| Estimated audience size | 5,793,485 |
Audience persona
The typical HolidayCheck fan in Germany is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Sonnenklar.TV.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,576,823 | 1.24× |
| Bayern | 953,239 | 1.02× |
| Baden-Württemberg | 805,843 | 1.02× |
| Niedersachsen | 637,987 | 1.13× |
| Hessen | 394,979 | 0.89× |
| Rheinland-Pfalz | 358,265 | 1.23× |
| Sachsen | 311,588 | 1.1× |
| Thüringen | 219,309 | 1.49× |
| Sachsen-Anhalt | 195,637 | 1.3× |
| Schleswig-Holstein | 190,612 | 0.92× |
| Brandenburg | 149,906 | 0.83× |
| Berlin | 131,737 | 0.51× |
| Mecklenburg-Vorpommern | 87,213 | 0.79× |
| Saarland | 85,283 | 1.2× |
| Hamburg | 77,772 | 0.59× |
| Bremen | 35,900 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sonnenklar.TV | 8.04× | Travel & Leisure |
| TUI | 4.48× | Travel & Leisure |
| Wetter.com | 2.46× | Home & Garden |
| SBB CFF FFS | 33.27× | Cars & Mobility |
| CHECK24 | 2.36× | Business & Career |
| Alltours | 6.63× | Travel & Leisure |
| Gala | 2× | News |
| Holiday cottage | 3.68× | Travel & Leisure |
| Deichmann | 1.99× | Shopping |
| Resort | 2.35× | Travel & Leisure |
| Street One | 3.19× | Fashion & Accessoires |
| Schauinsland Reisen | 5.91× | Travel & Leisure |
| Ernsting's family | 2.72× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.27× | Movies & TV |
| Vacation rental | 2.87× | Travel & Leisure |
| Eurowings | 1.97× | Travel & Leisure |
| Eilat | 37.52× | Travel & Leisure |
| ImmoScout24 | 1.64× | Home & Garden |
| Trivago | 2.62× | Travel & Leisure |
| Let's Dance (German TV series) | 2.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.38 |
| Travelling | THRILL | 1.32 |
| Luxury Orientation | PREMIUM | 1.29 |
| Indulgence | JOY | 1.26 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.5% |
| Austria | 5.4% |
| Switzerland | 2.8% |
See HolidayCheck audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- Trivago (5,433,685)
- Skyscanner (4,718,850)
Frequently asked questions
How many fans does HolidayCheck have in Germany?
HolidayCheck has an estimated audience of 5,793,485 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HolidayCheck fans?
65.3% of HolidayCheck fans are female, 34.7% are male, with an average age of 35.3 years.
Which brands do HolidayCheck fans like most?
HolidayCheck fans show strongest brand affinity for Sonnenklar.TV (8.04×), TUI (4.48×), and Wetter.com (2.46×) over the country average.
Where do HolidayCheck fans live in Germany?
HolidayCheck fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,576,823), Bayern (reach 953,239), and Baden-Württemberg (reach 805,843). These three regions account for the largest share of the active audience.
What other brands do HolidayCheck fans also like?
Beyond HolidayCheck itself, the audience over-indexes on TUI (4.48×), Wetter.com (2.46×), SBB CFF FFS (33.27×), and CHECK24 (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HolidayCheck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.