Schauinsland Reisen Audience in Germany
Schauinsland Reisen has an estimated audience of 1,423,902 people in Germany. 65.2% are female, 34.8% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Rossmann, Home Office, Kayseria, Gil Ofarim.
The average Schauinsland Reisen fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Rossmann, Home Office, with strongest over-indexing on Goes (2.49× the country average). Demographically, the Schauinsland Reisen audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Schauinsland Reisen fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 41.8 |
| Estimated audience size | 1,423,902 |
Audience persona
The typical Schauinsland Reisen fan in Germany is more female, around 41.8 years old, with strong Travelling tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 415,394 | 1.33× |
| Bayern | 186,881 | 0.82× |
| Baden-Württemberg | 164,059 | 0.84× |
| Niedersachsen | 157,082 | 1.14× |
| Hessen | 94,911 | 0.87× |
| Sachsen | 84,644 | 1.21× |
| Rheinland-Pfalz | 72,736 | 1.02× |
| Schleswig-Holstein | 52,748 | 1.03× |
| Brandenburg | 51,499 | 1.17× |
| Thüringen | 47,847 | 1.32× |
| Berlin | 47,175 | 0.74× |
| Sachsen-Anhalt | 41,779 | 1.13× |
| Mecklenburg-Vorpommern | 24,497 | 0.9× |
| Hamburg | 22,067 | 0.69× |
| Saarland | 15,506 | 0.89× |
| Bremen | 10,961 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.49× | Travel & Leisure |
| Rossmann | 1.98× | Shopping |
| Home Office | 2.37× | Business & Career |
| Kayseria | 20.56× | Shopping |
| Gil Ofarim | 1.61× | Music & Radio |
| Artistic inspiration | 1.55× | Arts & Culture |
| Saving | 1.66× | Business & Career |
| Video izle | 3.77× | |
| Hamleys | 15.86× | Kids & Family |
| Jack White | 2× | Movies & TV |
| Progressive rock | 1.58× | Music & Radio |
| VfL Wolfsburg | 1.61× | Sports |
| Nurse education | 2.38× | Kids & Family |
| Time (magazine) | 1.89× | News |
| Mothercare | 1.81× | Kids & Family |
| Kozy | 20× | Travel & Leisure |
| Orson Welles | 6.1× | Movies & TV |
| Kurt Weill | 8.46× | Music & Radio |
| Natural rubber | 1.99× | Cars & Mobility |
| Elina Svitolina | 5.34× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.76 |
| Design Affinity | PREMIUM | 1.5 |
| Quality Awareness | PREMIUM | 1.4 |
| Convenience Orientation | PREMIUM | 1.33 |
| Sports Activity | POWER | 1.3 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.4% |
| Austria | 3.2% |
| Switzerland | 2.7% |
See Schauinsland Reisen audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
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Frequently asked questions
How many fans does Schauinsland Reisen have in Germany?
Schauinsland Reisen has an estimated audience of 1,423,902 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Schauinsland Reisen fans?
65.2% of Schauinsland Reisen fans are female, 34.8% are male, with an average age of 41.8 years.
Which brands do Schauinsland Reisen fans like most?
Schauinsland Reisen fans show strongest brand affinity for Goes (2.49×), Rossmann (1.98×), and Home Office (2.37×) over the country average.
Where do Schauinsland Reisen fans live in Germany?
Schauinsland Reisen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 415,394), Bayern (reach 186,881), and Baden-Württemberg (reach 164,059). These three regions account for the largest share of the active audience.
What other brands do Schauinsland Reisen fans also like?
Beyond Schauinsland Reisen itself, the audience over-indexes on Rossmann (1.98×), Home Office (2.37×), Kayseria (20.56×), and Gil Ofarim (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schauinsland Reisen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.