A data profile of the people who buy, follow and care about Meat in Austria — modelled from more than twelve digital signal sources. Meat has an estimated audience of 1,322,167 people in Austria.
The average Meat fan in Austria is 41.8 years old, balanced, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Vienna, Upper Austria.
Top brand affinities include Vegetarian cuisine, Natural foods, Sustainable living, with strongest over-indexing on Vegetarian cuisine (1.67× the country average).
Demographically, the Meat audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Meat fan in Austria is balanced, around 41.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vegetarian cuisine.
The key figures that characterise the Meat profile in Austria.
54.0% are female, 46.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.8 |
| Estimated audience size | 1,322,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Meat audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
Where the Meat audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~300K | 1.38× | |
| 02 | Carinthia (state) | ~80K | 1.25× | |
| 03 | Upper Austria | ~200K | 1.19× | |
| 04 | Burgenland | ~40K | 1.06× | |
| 05 | Styria | ~200K | 0.97× | |
| 06 | Vienna | ~200K | 0.87× | |
| 07 | Salzburg | ~80K | 0.87× | |
| 08 | Vorarlberg | ~40K | 0.83× | |
| 09 | Tyrol | ~70K | 0.79× |
The strongest cross-interests of the Meat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cookware and bakeware | Home & Garden | 1.88× | ||
| 02 | Urban horticulture | Home & Garden | 1.88× | ||
| 03 | Natural foods | Food & Beverages | 1.78× | ||
| 04 | Aleppo | Travel & Leisure | 1.78× | ||
| 05 | Syrian cuisine | Food & Beverages | 1.78× | ||
| 06 | Arc'teryx | Fashion & Accessoires | 1.77× | ||
| 07 | Sustainable Development Goals | Politics & Society | 1.69× | ||
| 08 | Damascus | Travel & Leisure | 1.68× | ||
| 09 | Vegetarian cuisine | Food & Beverages | 1.67× | ||
| 10 | Ethical consumerism | Shopping | 1.67× | ||
| 11 | Barbecue grill | Home & Garden | 1.61× | ||
| 12 | Healthy food | Health | 1.59× | ||
| 13 | Intentional living | Health | 1.59× | ||
| 14 | Sustainable design | Business & Career | 1.56× | ||
| 15 | Energy bar | Food & Beverages | 1.56× | ||
| 16 | Paragliding | Sports | 1.55× | ||
| 17 | Sustainable living | Home & Garden | 1.53× | ||
| 18 | Chicken (food) | Food & Beverages | 1.52× | ||
| 19 | Sportswear (fashion) | Fashion & Accessoires | 1.50× | ||
| 20 | Sustainable products | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.12× | |
| Price Sensitivity | PREMIUM | 0.99× | |
| Urban Lifestyle | OPEN | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.67× | |
| Travelling | THRILL | 0.81× | |
| Luxury Orientation | PREMIUM | 0.84× |
Meat has an estimated audience of 1,322,167 people in Austria, concentrated in Lower Austria and Vienna.
54.0% of Meat fans are female, 46.0% are male, with an average age of 41.8 years.
Meat fans show strongest brand affinity for Vegetarian cuisine (1.67×), Natural foods (1.78×), and Sustainable living (1.53×) over the country average.
Meat fans in Austria are most concentrated in Lower Austria (reach ~300K), Vienna (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Meat itself, the audience over-indexes on Natural foods (1.78×), Sustainable living (1.53×), Cookware and bakeware (1.88×), and Barbecue grill (1.61×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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