A data profile of the people who buy, follow and care about Gastronomy in Belgium — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 2,250,794 people in Belgium.
The average Gastronomy fan in Belgium is 46.5 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include Organic food, Meat, Pizza, with strongest over-indexing on Organic food (1.74× the country average).
Demographically, the Gastronomy audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Gastronomy fan in Belgium is more female, around 46.5 years old, with strong Quality Awareness tendencies and a notable affinity for Organic food.
The key figures that characterise the Gastronomy profile in Belgium.
59.6% are female, 40.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 46.5 |
| Estimated audience size | 2,250,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Gastronomy audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
Where the Gastronomy audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~300K | 1.43× | |
| 02 | Province of Namur | ~100K | 1.33× | |
| 03 | Brussels | ~200K | 1.31× | |
| 04 | Hainaut | ~300K | 1.23× | |
| 05 | Walloon Brabant | ~70K | 1.21× | |
| 06 | Luxembourg | ~60K | 1.01× | |
| 07 | Flemish Brabant | ~200K | 0.88× | |
| 08 | West Flanders | ~100K | 0.70× | |
| 09 | Limburg | ~70K | 0.69× | |
| 10 | Antwerp | ~200K | 0.68× | |
| 11 | East Flanders | ~200K | 0.68× |
The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 2.23× | ||
| 02 | Grilling | Food & Beverages | 1.89× | ||
| 03 | Dough | Food & Beverages | 1.78× | ||
| 04 | Street food | Food & Beverages | 1.78× | ||
| 05 | Organic food | Food & Beverages | 1.74× | ||
| 06 | Kitchenware | Home & Garden | 1.70× | ||
| 07 | Seafood | Food & Beverages | 1.69× | ||
| 08 | Dinner | Food & Beverages | 1.68× | ||
| 09 | Pizza | Food & Beverages | 1.66× | ||
| 10 | Lodging | Travel & Leisure | 1.64× | ||
| 11 | Eurostar | Cars & Mobility | 1.64× | ||
| 12 | Pasta | Food & Beverages | 1.59× | ||
| 13 | Brunch | Food & Beverages | 1.59× | ||
| 14 | Confectionery | Food & Beverages | 1.57× | ||
| 15 | Innovation | Business & Career | 1.56× | ||
| 16 | Lunch | Food & Beverages | 1.56× | ||
| 17 | Meat | Food & Beverages | 1.55× | ||
| 18 | Local food | Food & Beverages | 1.55× | ||
| 19 | Brewery | Food & Beverages | 1.53× | ||
| 20 | Cheese | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.53× | |
| Indulgence | JOY | 1.43× | |
| Design Affinity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Creativity | OPEN | 0.99× |
Gastronomy has an estimated audience of 2,250,794 people in Belgium, concentrated in Hainaut and Liege.
59.6% of Gastronomy fans are female, 40.4% are male, with an average age of 46.5 years.
Gastronomy fans show strongest brand affinity for Organic food (1.74×), Meat (1.55×), and Pizza (1.66×) over the country average.
Gastronomy fans in Belgium are most concentrated in Hainaut (reach ~300K), Liege (reach ~300K), and Brussels (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Gastronomy itself, the audience over-indexes on Meat (1.55×), Pizza (1.66×), Lodging (1.64×), and Innovation (1.56×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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