A data profile of the people who buy, follow and care about Gastronomy in Austria — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 1,571,326 people in Austria.
The average Gastronomy fan in Austria is 43.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
Top brand affinities include Billa (supermarket), Italian cuisine, Austrian Airlines, with strongest over-indexing on Billa (supermarket) (1.77× the country average).
Demographically, the Gastronomy audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Gastronomy fan in Austria is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Gastronomy profile in Austria.
56.6% are female, 43.4% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 43.2 |
| Estimated audience size | 1,571,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Gastronomy audience comes from Austria.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
Where the Gastronomy audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~300K | 1.41× | |
| 02 | Carinthia (state) | ~100K | 1.29× | |
| 03 | Vienna | ~400K | 1.21× | |
| 04 | Lower Austria | ~200K | 1.11× | |
| 05 | Upper Austria | ~200K | 1.10× | |
| 06 | Burgenland | ~40K | 0.94× | |
| 07 | Vorarlberg | ~40K | 0.75× | |
| 08 | Salzburg | ~70K | 0.70× | |
| 09 | Tyrol | ~70K | 0.62× |
The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italian cuisine | Food & Beverages | 2.92× | ||
| 02 | Gourmet Foods | Food & Beverages | 2.56× | ||
| 03 | Take-out | Food & Beverages | 2.53× | ||
| 04 | Distilled beverage | Food & Beverages | 2.08× | ||
| 05 | Cruises | Travel & Leisure | 2.07× | ||
| 06 | Sunglasses | Fashion & Accessoires | 2.01× | ||
| 07 | TripAdvisor | Travel & Leisure | 1.98× | ||
| 08 | Austrian Airlines | Travel & Leisure | 1.79× | ||
| 09 | Billa (supermarket) | Shopping | 1.77× | ||
| 10 | Hornbach | Shopping | 1.76× | ||
| 11 | Cineplexx Cinemas | Movies & TV | 1.75× | ||
| 12 | Politics | Politics & Society | 1.62× | ||
| 13 | Blues music | Music & Radio | 1.62× | ||
| 14 | Internet & Social Media | 1.58× | |||
| 15 | Hobby | Home & Garden | 1.56× | ||
| 16 | Wikipedia | Internet & Social Media | 1.54× | ||
| 17 | Toys | Games | 1.54× | ||
| 18 | Electronics | Technology & Electronics | 1.53× | ||
| 19 | Lodging | Travel & Leisure | 1.53× | ||
| 20 | Instant messaging | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.80× | |
| Community Orientation | OPEN | 1.45× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.97× | |
| Creativity | OPEN | 0.97× |
Gastronomy has an estimated audience of 1,571,326 people in Austria, concentrated in Vienna and Styria.
56.6% of Gastronomy fans are female, 43.4% are male, with an average age of 43.2 years.
Gastronomy fans show strongest brand affinity for Billa (supermarket) (1.77×), Italian cuisine (2.92×), and Austrian Airlines (1.79×) over the country average.
Gastronomy fans in Austria are most concentrated in Vienna (reach ~400K), Styria (reach ~300K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Gastronomy itself, the audience over-indexes on Italian cuisine (2.92×), Austrian Airlines (1.79×), Hornbach (1.76×), and WhatsApp (1.58×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.