A data profile of the people who buy, follow and care about Lunch in Netherlands — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 1,642,540 people in Netherlands.
The average Lunch fan in Netherlands is 43.2 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), postcode loterij, Eating, with strongest over-indexing on Jumbo (supermarket) (1.56× the country average).
Demographically, the Lunch audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lunch fan in Netherlands is more female, around 43.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Lunch profile in Netherlands.
65.6% are female, 34.4% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 43.2 |
| Estimated audience size | 1,642,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Lunch audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
Where the Lunch audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.80× | |
| 02 | Utrecht | ~200K | 1.50× | |
| 03 | Gelderland | ~200K | 1.18× | |
| 04 | North Brabant | ~300K | 1.11× | |
| 05 | Zuid-Holland | ~400K | 1.10× | |
| 06 | Limburg | ~100K | 0.92× | |
| 07 | Overijssel | ~100K | 0.91× | |
| 08 | Groningen | ~50K | 0.85× | |
| 09 | Drenthe | ~40K | 0.71× | |
| 10 | Zeeland | ~20K | 0.69× | |
| 11 | Friesland | ~40K | 0.65× | |
| 12 | Flevoland | ~30K | 0.64× |
The strongest cross-interests of the Lunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicken (food) | Food & Beverages | 3.33× | ||
| 02 | Brunch | Food & Beverages | 2.75× | ||
| 03 | Breakfast | Food & Beverages | 2.29× | ||
| 04 | Take-out | Food & Beverages | 2.14× | ||
| 05 | Culinary art | Arts & Culture | 2.01× | ||
| 06 | Gastronomy | Food & Beverages | 1.99× | ||
| 07 | Foodservice | Food & Beverages | 1.93× | ||
| 08 | Eating | Food & Beverages | 1.86× | ||
| 09 | Catering | Food & Beverages | 1.81× | ||
| 10 | Libelle | Pets & Animals | 1.75× | ||
| 11 | Burger King | Food & Beverages | 1.69× | ||
| 12 | Desserts | Food & Beverages | 1.69× | ||
| 13 | Barbecue | Food & Beverages | 1.68× | ||
| 14 | NPO 1 | Movies & TV | 1.67× | ||
| 15 | postcode loterij | Games | 1.62× | ||
| 16 | Therapy | Health | 1.62× | ||
| 17 | Stress (biology) | Health | 1.62× | ||
| 18 | Etos | Health | 1.57× | ||
| 19 | Jumbo (supermarket) | Shopping | 1.56× | ||
| 20 | Recipes | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.07× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Urban Lifestyle | OPEN | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.33× | |
| Family Orientation | CONSERVATISM | 0.58× | |
| Healthy Lifestyle | BALANCE | 0.61× |
Lunch has an estimated audience of 1,642,540 people in Netherlands, concentrated in North Holland and Zuid-Holland.
65.6% of Lunch fans are female, 34.4% are male, with an average age of 43.2 years.
Lunch fans show strongest brand affinity for Jumbo (supermarket) (1.56×), postcode loterij (1.62×), and Eating (1.86×) over the country average.
Lunch fans in Netherlands are most concentrated in North Holland (reach ~500K), Zuid-Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Lunch itself, the audience over-indexes on postcode loterij (1.62×), Eating (1.86×), Etos (1.57×), and Recipes (1.54×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.