Rascasse Audience Intelligence

Catering Audience in Netherlands

A data profile of the people who buy, follow and care about Catering in Netherlands — modelled from more than twelve digital signal sources. Catering has an estimated audience of 2,019,742 people in Netherlands.

The average Catering fan in Netherlands is 45.5 years old, more female, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Brabant, North Holland.

Top brand affinities include Max Verstappen, Rabobank, Jumbo (supermarket), with strongest over-indexing on Max Verstappen (1.5× the country average).

Demographically, the Catering audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Travelling, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Catering fan in Netherlands is more female, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Max Verstappen.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Catering profile in Netherlands.

Audience size
2M
in Netherlands
Gender
59.3%
40.7% male
Age
45.5
average years
Country rank
#543
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Catering fans

59.3% are female, 40.7% are male, average age 45.5.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Catering audience in Netherlands
MetricValue
Female59.3%
Male40.7%
Average age45.5
Estimated audience size2,019,742
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Catering audience in Netherlands
Age bracketShare%
16-199%
20-2913%
30-3917%
40-4926%
50+35%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Catering audience comes from Netherlands.

Worldwide audience distribution share by country for Catering
CountryShare
United States23.8%
Italy9.7%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Catering audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Catering fans by region: top regions in Netherlands
#RegionReachAffinity×
01Overijssel~200K1.25×
02Gelderland~300K1.22×
03Limburg~200K1.22×
04North Brabant~400K1.17×
05Drenthe~60K1.03×
06North Holland~400K0.98×
07Friesland~70K0.93×
08Flevoland~50K0.92×
09Zuid-Holland~400K0.91×
10Utrecht~100K0.86×
11Zeeland~40K0.83×
12Groningen~50K0.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Catering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Catering audience
#·InterestCategoryAffinity×
01RabobankBusiness & Career1.96×
02BarbecueFood & Beverages1.71×
03Jumbo (supermarket)Shopping1.66×
04SoccerSports1.61×
05EtosHealth1.61×
06BarsTravel & Leisure1.61×
07HouseHome & Garden1.60×
08McDonald'sFood & Beverages1.58×
09KitchenHome & Garden1.58×
10BeautyBeauty & Wellness1.57×
11FacebookInternet & Social Media1.57×
12Quality of lifeHealth1.57×
13AutoScout24Cars & Mobility1.56×
14Marco BorsatoMusic & Radio1.56×
15EmploymentBusiness & Career1.55×
16CosmeticsBeauty & Wellness1.54×
17transaviaTravel & Leisure1.54×
18CraftsHome & Garden1.53×
19FurnitureHome & Garden1.51×
20Max VerstappenSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Catering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Catering audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.35×
Price SensitivityPREMIUM1.35×
Social Media UsageJOY1.29×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Catering audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.99×
Early Adopter MentalityPOWER1.08×
SustainabilityBALANCE1.11×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Catering have in Netherlands?

Catering has an estimated audience of 2,019,742 people in Netherlands, concentrated in Zuid-Holland and North Brabant.

02

What is the gender split and age of Catering fans?

59.3% of Catering fans are female, 40.7% are male, with an average age of 45.5 years.

03

Which brands do Catering fans like most?

Catering fans show strongest brand affinity for Max Verstappen (1.5×), Rabobank (1.96×), and Jumbo (supermarket) (1.66×) over the country average.

04

Where do Catering fans live in Netherlands?

Catering fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Brabant (reach ~400K), and North Holland (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Catering fans also like?

Beyond Catering itself, the audience over-indexes on Rabobank (1.96×), Jumbo (supermarket) (1.66×), Beauty (1.57×), and Soccer (1.61×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Catering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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