A data profile of the people who buy, follow and care about Burger King in Portugal — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 2,232,666 people in Portugal.
Burger King has an estimated audience of 2,232,666 people in Portugal. 54.3% are female, 45.7% are male, average age 37.3. Top brand affinities: Pizza Hut, KFC, French fries, Hamburger, Database.
Top brand affinities include Pizza Hut, KFC, French fries, with strongest over-indexing on Pizza Hut (2.64× the country average).
Demographically, the Burger King audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
The typical Burger King fan in Portugal is balanced, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pizza Hut.
The key figures that characterise the Burger King profile in Portugal.
54.3% are female, 45.7% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 37.3 |
| Estimated audience size | 2,232,666 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 11% |
of the worldwide Burger King audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KFC | Food & Beverages | 3.02× | ||
| 02 | French fries | Food & Beverages | 2.99× | ||
| 03 | Pizza Hut | Food & Beverages | 2.64× | ||
| 04 | Hamburger | Food & Beverages | 2.50× | ||
| 05 | Financial technology | Business & Career | 2.40× | ||
| 06 | McDonald's | Food & Beverages | 2.39× | ||
| 07 | Creative entrepreneurship | Business & Career | 2.23× | ||
| 08 | Fair trade | Business & Career | 2.23× | ||
| 09 | Ice cream | Food & Beverages | 2.20× | ||
| 10 | Wearable technology | Technology & Electronics | 2.18× | ||
| 11 | Digital Trends | Technology & Electronics | 1.85× | ||
| 12 | Fast food restaurants | Food & Beverages | 1.83× | ||
| 13 | High tech | Technology & Electronics | 1.79× | ||
| 14 | Pizza delivery | Food & Beverages | 1.73× | ||
| 15 | Telepizza | Food & Beverages | 1.68× | ||
| 16 | Smart device | Technology & Electronics | 1.66× | ||
| 17 | Database | Technology & Electronics | 1.58× | ||
| 18 | Engagement ring | Fashion & Accessoires | 1.55× | ||
| 19 | Purchase discount | Shopping | 1.53× | ||
| 20 | Foodie | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.23× | |
| Family Orientation | CONSERVATISM | 1.16× | |
| Price Sensitivity | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Tradition | CONSERVATISM | 0.69× | |
| Community Orientation | OPEN | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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