A data profile of the people who buy, follow and care about Snack food in Portugal — modelled from more than twelve digital signal sources. Snack food has an estimated audience of 1,347,277 people in Portugal.
The average Snack food fan in Portugal is 41.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Continente, Lidl, Auchan, with strongest over-indexing on Continente (1.57× the country average).
Demographically, the Snack food audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Snack food fan in Portugal is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Continente.
The key figures that characterise the Snack food profile in Portugal.
66.5% are female, 33.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 41.3 |
| Estimated audience size | 1,347,277 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Snack food audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
Where the Snack food audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vila Real District | ~30K | 1.16× | |
| 02 | Évora District | ~30K | 1.16× | |
| 03 | Madeira | ~40K | 1.04× | |
| 04 | Coimbra District | ~70K | 1.01× | |
| 05 | Leiria District | ~70K | 0.99× | |
| 06 | Aveiro District | ~100K | 0.97× | |
| 07 | Faro District | ~80K | 0.96× | |
| 08 | Braga District | ~100K | 0.95× | |
| 09 | Setúbal District | ~100K | 0.94× | |
| 10 | Porto District | ~300K | 0.91× | |
| 11 | Santarém District | ~60K | 0.91× | |
| 12 | Lisbon District | ~400K | 0.88× |
The strongest cross-interests of the Snack food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snacking | Food & Beverages | 4.91× | ||
| 02 | Cookie | Food & Beverages | 2.60× | ||
| 03 | Cupcake | Food & Beverages | 2.37× | ||
| 04 | Culinary art | Arts & Culture | 2.26× | ||
| 05 | Pastry | Food & Beverages | 2.04× | ||
| 06 | Candy | Food & Beverages | 2.00× | ||
| 07 | Intermarché | Shopping | 1.88× | ||
| 08 | Aldi | Shopping | 1.83× | ||
| 09 | Customer service | Business & Career | 1.82× | ||
| 10 | Auchan | Shopping | 1.80× | ||
| 11 | Refrigerator | Home & Garden | 1.80× | ||
| 12 | Primark | Shopping | 1.79× | ||
| 13 | Confectionery | Food & Beverages | 1.71× | ||
| 14 | Chocolate | Food & Beverages | 1.71× | ||
| 15 | Cake | Food & Beverages | 1.68× | ||
| 16 | Parent | Kids & Family | 1.63× | ||
| 17 | Coffee | Food & Beverages | 1.62× | ||
| 18 | Lidl | Shopping | 1.61× | ||
| 19 | Continente | Shopping | 1.57× | ||
| 20 | Bed | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.40× | |
| Creativity | OPEN | 1.37× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Patriotism | CONSERVATISM | 0.91× | |
| Risk Appetite | THRILL | 0.93× |
Snack food has an estimated audience of 1,347,277 people in Portugal, concentrated in Lisbon District and Porto District.
66.5% of Snack food fans are female, 33.5% are male, with an average age of 41.3 years.
Snack food fans show strongest brand affinity for Continente (1.57×), Lidl (1.61×), and Auchan (1.8×) over the country average.
Snack food fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Snack food itself, the audience over-indexes on Lidl (1.61×), Auchan (1.8×), Candy (2×), and Snacking (4.91×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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