A data profile of the people who buy, follow and care about Parent in Portugal — modelled from more than twelve digital signal sources. Parent has an estimated audience of 2,869,413 people in Portugal.
The average Parent fan in Portugal is 44.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Primark, Flower, Child care, with strongest over-indexing on Primark (1.84× the country average).
Demographically, the Parent audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Parent fan in Portugal is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Primark.
The key figures that characterise the Parent profile in Portugal.
74.8% are female, 25.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 44.1 |
| Estimated audience size | 2,869,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Parent audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
Where the Parent audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~40K | 1.09× | |
| 02 | Portalegre District | ~30K | 1.08× | |
| 03 | Guarda District | ~40K | 1.06× | |
| 04 | Beja District | ~50K | 1.05× | |
| 05 | Vila Real District | ~50K | 1.03× | |
| 06 | Évora District | ~50K | 1.02× | |
| 07 | Faro District | ~200K | 1.01× | |
| 08 | Castelo Branco District | ~60K | 1.01× | |
| 09 | Azores | ~80K | 0.99× | |
| 10 | Viana do Castelo District | ~70K | 0.99× | |
| 11 | Viseu District | ~100K | 0.97× | |
| 12 | Madeira | ~80K | 0.97× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Coimbra District | ~100K | 0.95× | |
| 15 | Setúbal District | ~300K | 0.94× | |
| 16 | Aveiro District | ~200K | 0.93× | |
| 17 | Braga District | ~300K | 0.92× | |
| 18 | Lisbon District | ~800K | 0.91× | |
| 19 | Porto District | ~500K | 0.85× | |
| 20 | Santarém District | ~100K | 0.85× |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child care | Kids & Family | 2.07× | ||
| 02 | Microwave oven | Home & Garden | 1.95× | ||
| 03 | Primark | Shopping | 1.84× | ||
| 04 | Rio Ave F.C. | Sports | 1.79× | ||
| 05 | Bikini | Fashion & Accessoires | 1.69× | ||
| 06 | Mango | Shopping | 1.69× | ||
| 07 | Intimissimi | Fashion & Accessoires | 1.69× | ||
| 08 | Vitória S.C. | Sports | 1.69× | ||
| 09 | Flower | Home & Garden | 1.67× | ||
| 10 | Internet & Social Media | 1.64× | |||
| 11 | Children's clothing | Fashion & Accessoires | 1.63× | ||
| 12 | Snack food | Food & Beverages | 1.63× | ||
| 13 | Oysho | Fashion & Accessoires | 1.61× | ||
| 14 | Cupcake | Food & Beverages | 1.60× | ||
| 15 | La Redoute | Shopping | 1.59× | ||
| 16 | Manicure | Beauty & Wellness | 1.57× | ||
| 17 | Costume jewelry | Fashion & Accessoires | 1.52× | ||
| 18 | Bershka | Shopping | 1.51× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.50× | ||
| 20 | Knitting | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.67× | |
| Community Orientation | OPEN | 1.42× | |
| Indulgence | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.94× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Sports Activity | POWER | 0.98× |
Parent has an estimated audience of 2,869,413 people in Portugal, concentrated in Lisbon District and Porto District.
74.8% of Parent fans are female, 25.2% are male, with an average age of 44.1 years.
Parent fans show strongest brand affinity for Primark (1.84×), Flower (1.67×), and Child care (2.07×) over the country average.
Parent fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Parent itself, the audience over-indexes on Flower (1.67×), Child care (2.07×), Children's clothing (1.63×), and Lingerie (1.5×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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