A data profile of the people who buy, follow and care about Aldi in Portugal — modelled from more than twelve digital signal sources. Aldi has an estimated audience of 2,008,994 people in Portugal.
The average Aldi fan in Portugal is 46.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Pingo Doce, Auchan, Lidl, with strongest over-indexing on Pingo Doce (1.78× the country average).
Demographically, the Aldi audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Aldi fan in Portugal is more female, around 46.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Pingo Doce.
The key figures that characterise the Aldi profile in Portugal.
72.5% are female, 27.5% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 46.0 |
| Estimated audience size | 2,008,994 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Aldi audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 36.0% |
| Germany | 10.4% |
| United Kingdom | 9.9% |
Where the Aldi audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~400K | 3.24× | |
| 02 | Lisbon District | ~1M | 1.66× | |
| 03 | Setúbal District | ~400K | 1.63× | |
| 04 | Leiria District | ~200K | 1.52× | |
| 05 | Porto District | ~500K | 1.26× | |
| 06 | Santarém District | ~100K | 1.26× | |
| 07 | Coimbra District | ~100K | 1.18× | |
| 08 | Beja District | ~40K | 1.18× | |
| 09 | Braga District | ~200K | 0.94× | |
| 10 | Viana do Castelo District | ~40K | 0.90× | |
| 11 | Aveiro District | ~100K | 0.88× | |
| 12 | Castelo Branco District | ~30K | 0.82× | |
| 13 | Guarda District | ~20K | 0.79× | |
| 14 | Portalegre District | ~20K | 0.74× | |
| 15 | Viseu District | ~50K | 0.72× | |
| 16 | Vila Real District | ~20K | 0.64× | |
| 17 | Évora District | ~20K | 0.48× | |
| 18 | Bragança District | ~9K | 0.38× | |
| 19 | Azores | ~20K | 0.28× | |
| 20 | Madeira | ~20K | 0.26× |
The strongest cross-interests of the Aldi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Showroomprive | Fashion & Accessoires | 2.60× | ||
| 02 | Health And Beauty | Beauty & Wellness | 2.59× | ||
| 03 | Auchan | Shopping | 2.57× | ||
| 04 | Child development | Business & Career | 2.49× | ||
| 05 | Decoration | Home & Garden | 2.30× | ||
| 06 | Intermarché | Shopping | 2.13× | ||
| 07 | Architecture & Design | Business & Career | 2.12× | ||
| 08 | Conforama | Home & Garden | 2.05× | ||
| 09 | Rural tourism | Travel & Leisure | 1.84× | ||
| 10 | Mercadona | Shopping | 1.81× | ||
| 11 | Pingo Doce | Shopping | 1.78× | ||
| 12 | Fnac | Shopping | 1.70× | ||
| 13 | Primark | Shopping | 1.67× | ||
| 14 | Lidl | Shopping | 1.66× | ||
| 15 | OLX | Shopping | 1.66× | ||
| 16 | Self-awareness | Health | 1.62× | ||
| 17 | Leroy Merlin | Shopping | 1.56× | ||
| 18 | Stradivarius | Shopping | 1.55× | ||
| 19 | El Corte Inglés | Shopping | 1.52× | ||
| 20 | Zara | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.40× | |
| Design Affinity | PREMIUM | 1.32× | |
| Creativity | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Patriotism | CONSERVATISM | 0.81× |
Aldi's target market in Portugal covers an estimated 2,008,994 people, concentrated in Lisbon District and Porto District.
72.5% of the Aldi audience are female, 27.5% are male, with an average age of 46.0 years.
Aldi fans show strongest brand affinity for Pingo Doce (1.78×), Auchan (2.57×), and Lidl (1.66×) over the country average.
Aldi fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~500K), and Faro District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Aldi itself, the audience over-indexes on Auchan (2.57×), Lidl (1.66×), OLX (1.66×), and Mercadona (1.81×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Aldi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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