A data profile of the people who buy, follow and care about Auchan in Portugal — modelled from more than twelve digital signal sources. Auchan has an estimated audience of 3,980,973 people in Portugal.
The average Auchan fan in Portugal is 48.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Lidl, Mercadona, Pingo Doce, with strongest over-indexing on Lidl (2.38× the country average).
Demographically, the Auchan audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Auchan fan in Portugal is more female, around 48.3 years old, with strong Tradition tendencies and a notable affinity for Lidl.
The key figures that characterise the Auchan profile in Portugal.
71.8% are female, 28.2% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 48.3 |
| Estimated audience size | 3,980,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 43% |
Where the Auchan audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2.5M | 2.21× | |
| 02 | Setúbal District | ~900K | 2.20× | |
| 03 | Faro District | ~500K | 2.06× | |
| 04 | Porto District | ~1.5M | 1.68× | |
| 05 | Santarém District | ~300K | 1.68× | |
| 06 | Coimbra District | ~300K | 1.58× | |
| 07 | Castelo Branco District | ~100K | 1.40× | |
| 08 | Aveiro District | ~400K | 1.20× | |
| 09 | Évora District | ~70K | 1.08× | |
| 10 | Braga District | ~400K | 1.05× | |
| 11 | Viseu District | ~100K | 1.04× | |
| 12 | Vila Real District | ~70K | 0.92× | |
| 13 | Leiria District | ~100K | 0.60× | |
| 14 | Guarda District | ~30K | 0.53× | |
| 15 | Beja District | ~30K | 0.43× | |
| 16 | Viana do Castelo District | ~40K | 0.38× | |
| 17 | Portalegre District | ~20K | 0.38× | |
| 18 | Bragança District | ~20K | 0.35× | |
| 19 | Azores | ~30K | 0.24× | |
| 20 | Madeira | ~20K | 0.22× |
The strongest cross-interests of the Auchan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spar (retailer) | Shopping | 5.56× | ||
| 02 | E.Leclerc | Shopping | 5.56× | ||
| 03 | Makro | Food & Beverages | 4.18× | ||
| 04 | Aldi | Shopping | 3.26× | ||
| 05 | Intermarché | Shopping | 2.80× | ||
| 06 | Mercadona | Shopping | 2.72× | ||
| 07 | Hypermarket | Shopping | 2.53× | ||
| 08 | Lidl | Shopping | 2.38× | ||
| 09 | Grocery store | Food & Beverages | 2.07× | ||
| 10 | Supermarket | Shopping | 1.89× | ||
| 11 | Pingo Doce | Shopping | 1.71× | ||
| 12 | Big Brother (TV series) | Movies & TV | 1.62× | ||
| 13 | Price | Shopping | 1.58× | ||
| 14 | Chocolate | Food & Beverages | 1.58× | ||
| 15 | Organic food | Food & Beverages | 1.58× | ||
| 16 | Healthy diet | Health | 1.54× | ||
| 17 | Friendship | Kids & Family | 1.53× | ||
| 18 | Fragrances | Beauty & Wellness | 1.52× | ||
| 19 | Water | Food & Beverages | 1.51× | ||
| 20 | Sales promotion | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.57× | |
| Community Orientation | OPEN | 1.55× | |
| Price Sensitivity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Sustainability | BALANCE | 1.00× |
Auchan's target market in Portugal covers an estimated 3,980,973 people, concentrated in Lisbon District and Porto District.
71.8% of the Auchan audience are female, 28.2% are male, with an average age of 48.3 years.
Auchan fans show strongest brand affinity for Lidl (2.38×), Mercadona (2.72×), and Pingo Doce (1.71×) over the country average.
Auchan fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Auchan itself, the audience over-indexes on Mercadona (2.72×), Pingo Doce (1.71×), Aldi (3.26×), and Intermarché (2.8×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Auchan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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