A data profile of the people who buy, follow and care about Hypermarket in Portugal — modelled from more than twelve digital signal sources. Hypermarket has an estimated audience of 1,638,951 people in Portugal.
The average Hypermarket fan in Portugal is 46.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Auchan, Continente, Pingo Doce, with strongest over-indexing on Auchan (2.79× the country average).
Demographically, the Hypermarket audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Hypermarket fan in Portugal is more female, around 46.7 years old, with strong Creativity tendencies and a notable affinity for Auchan.
The key figures that characterise the Hypermarket profile in Portugal.
69.4% are female, 30.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 46.7 |
| Estimated audience size | 1,638,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Hypermarket audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 9.9% |
| France | 7.2% |
Where the Hypermarket audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 5.07× | |
| 02 | Faro District | ~200K | 2.28× | |
| 03 | Azores | ~70K | 1.59× | |
| 04 | Lisbon District | ~600K | 1.20× | |
| 05 | Bragança District | ~20K | 0.95× | |
| 06 | Guarda District | ~20K | 0.94× | |
| 07 | Portalegre District | ~20K | 0.94× | |
| 08 | Beja District | ~20K | 0.93× | |
| 09 | Castelo Branco District | ~30K | 0.92× | |
| 10 | Vila Real District | ~30K | 0.92× | |
| 11 | Évora District | ~30K | 0.92× | |
| 12 | Viseu District | ~50K | 0.91× | |
| 13 | Viana do Castelo District | ~40K | 0.89× | |
| 14 | Leiria District | ~80K | 0.85× | |
| 15 | Coimbra District | ~70K | 0.85× | |
| 16 | Aveiro District | ~100K | 0.81× | |
| 17 | Porto District | ~300K | 0.80× | |
| 18 | Santarém District | ~60K | 0.80× | |
| 19 | Braga District | ~100K | 0.78× | |
| 20 | Setúbal District | ~100K | 0.75× |
The strongest cross-interests of the Hypermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auchan | Shopping | 2.79× | ||
| 02 | Continente | Shopping | 1.91× | ||
| 03 | Intermarché | Shopping | 1.89× | ||
| 04 | Aldi | Shopping | 1.88× | ||
| 05 | Supermarket | Shopping | 1.84× | ||
| 06 | Culinary art | Arts & Culture | 1.83× | ||
| 07 | Conforama | Home & Garden | 1.76× | ||
| 08 | Lidl | Shopping | 1.75× | ||
| 09 | La Redoute | Shopping | 1.70× | ||
| 10 | Pingo Doce | Shopping | 1.68× | ||
| 11 | Crochet | Home & Garden | 1.65× | ||
| 12 | Textile industry | Fashion & Accessoires | 1.65× | ||
| 13 | Grocery store | Food & Beverages | 1.64× | ||
| 14 | Sink | Home & Garden | 1.63× | ||
| 15 | Leroy Merlin | Shopping | 1.62× | ||
| 16 | Mattress | Home & Garden | 1.60× | ||
| 17 | Primark | Shopping | 1.57× | ||
| 18 | Knitting | Home & Garden | 1.57× | ||
| 19 | Pharmacy | Business & Career | 1.55× | ||
| 20 | Kinship | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.18× | |
| Spirituality | BALANCE | 1.12× | |
| Tradition | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Risk Appetite | THRILL | 0.65× | |
| Sustainability | BALANCE | 0.72× |
Hypermarket has an estimated audience of 1,638,951 people in Portugal, concentrated in Lisbon District and Porto District.
69.4% of Hypermarket fans are female, 30.6% are male, with an average age of 46.7 years.
Hypermarket fans show strongest brand affinity for Auchan (2.79×), Continente (1.91×), and Pingo Doce (1.68×) over the country average.
Hypermarket fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~300K), and Faro District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hypermarket itself, the audience over-indexes on Continente (1.91×), Pingo Doce (1.68×), Lidl (1.75×), and Leroy Merlin (1.62×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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