A data profile of the people who buy, follow and care about Sink in Portugal — modelled from more than twelve digital signal sources. Sink has an estimated audience of 1,357,784 people in Portugal.
The average Sink fan in Portugal is 48.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Microwave oven, Toilet, WhatsApp, with strongest over-indexing on Microwave oven (5.97× the country average).
Demographically, the Sink audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Tradition, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sink fan in Portugal is more female, around 48.3 years old, with strong Tradition tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Sink profile in Portugal.
70.5% are female, 29.5% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 48.3 |
| Estimated audience size | 1,357,784 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 41% |
of the worldwide Sink audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 7.5% |
| Brazil | 6.9% |
Where the Sink audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.36× | |
| 02 | Setúbal District | ~200K | 1.15× | |
| 03 | Faro District | ~100K | 1.11× | |
| 04 | Porto District | ~300K | 1.06× | |
| 05 | Santarém District | ~70K | 1.06× | |
| 06 | Leiria District | ~80K | 1.02× | |
| 07 | Coimbra District | ~70K | 1.02× | |
| 08 | Bragança District | ~20K | 1.02× | |
| 09 | Portalegre District | ~20K | 1.02× | |
| 10 | Guarda District | ~20K | 1.01× | |
| 11 | Beja District | ~20K | 1.00× | |
| 12 | Évora District | ~20K | 0.99× | |
| 13 | Vila Real District | ~20K | 0.98× | |
| 14 | Madeira | ~40K | 0.97× | |
| 15 | Azores | ~40K | 0.97× | |
| 16 | Castelo Branco District | ~30K | 0.97× | |
| 17 | Braga District | ~100K | 0.96× | |
| 18 | Aveiro District | ~100K | 0.96× | |
| 19 | Viseu District | ~50K | 0.96× | |
| 20 | Viana do Castelo District | ~30K | 0.96× |
The strongest cross-interests of the Sink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toilet | Home & Garden | 6.23× | ||
| 02 | Microwave oven | Home & Garden | 5.97× | ||
| 03 | Bricomarché | Home & Garden | 2.43× | ||
| 04 | Kitchenware | Home & Garden | 2.41× | ||
| 05 | Waxing | Beauty & Wellness | 2.22× | ||
| 06 | Grilling | Food & Beverages | 2.07× | ||
| 07 | Snack food | Food & Beverages | 1.95× | ||
| 08 | Home Appliances | Home & Garden | 1.80× | ||
| 09 | Tradition | Politics & Society | 1.71× | ||
| 10 | Primark | Shopping | 1.69× | ||
| 11 | Auchan | Shopping | 1.66× | ||
| 12 | FlixBus | Cars & Mobility | 1.64× | ||
| 13 | Black Friday (shopping) | Shopping | 1.60× | ||
| 14 | Barbecue | Food & Beverages | 1.56× | ||
| 15 | Dinner | Food & Beverages | 1.56× | ||
| 16 | Desserts | Food & Beverages | 1.54× | ||
| 17 | Fnac | Shopping | 1.53× | ||
| 18 | Real property | Home & Garden | 1.53× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.71× | |
| Quality Awareness | PREMIUM | 1.64× | |
| DIY Mentality | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Risk Appetite | THRILL | 0.92× | |
| Mindfulness | BALANCE | 0.99× |
Sink has an estimated audience of 1,357,784 people in Portugal, concentrated in Lisbon District and Porto District.
70.5% of Sink fans are female, 29.5% are male, with an average age of 48.3 years.
Sink fans show strongest brand affinity for Microwave oven (5.97×), Toilet (6.23×), and WhatsApp (1.51×) over the country average.
Sink fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sink itself, the audience over-indexes on Toilet (6.23×), WhatsApp (1.51×), Auchan (1.66×), and FlixBus (1.64×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Sink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.