A data profile of the people who buy, follow and care about Sink in India — modelled from more than twelve digital signal sources. Sink has an estimated audience of 5,935,917 people in India.
Sink has an estimated audience of 5,935,917 people in India. 35.9% are female, 64.1% are male, average age 36.3. Top brand affinities: Cabinetry, Microwave oven, Shower, Refrigerator, Toilet.
Top brand affinities include Cabinetry, Microwave oven, Shower, with strongest over-indexing on Cabinetry (7.82× the country average).
Demographically, the Sink audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Sink fan in India is more male, around 36.3 years old, with strong Quality Awareness tendencies and a notable affinity for Cabinetry.
The key figures that characterise the Sink profile in India.
35.9% are female, 64.1% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 36.3 |
| Estimated audience size | 5,935,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Sink audience comes from India.
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 7.5% |
| Brazil | 6.9% |
The strongest cross-interests of the Sink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bathtub | Beauty & Wellness | 10.34× | ||
| 02 | Shower | Beauty & Wellness | 9.58× | ||
| 03 | Toilet | Home & Garden | 8.45× | ||
| 04 | Cabinetry | Home & Garden | 7.82× | ||
| 05 | Microwave oven | Home & Garden | 6.33× | ||
| 06 | Google Images | Internet & Social Media | 4.62× | ||
| 07 | Refrigerator | Home & Garden | 4.35× | ||
| 08 | Videography | Internet & Social Media | 3.43× | ||
| 09 | Grilling | Food & Beverages | 2.98× | ||
| 10 | Kitchenware | Home & Garden | 2.52× | ||
| 11 | Real property | Home & Garden | 2.33× | ||
| 12 | Renovation | Home & Garden | 2.13× | ||
| 13 | Home Appliances | Home & Garden | 1.81× | ||
| 14 | Vegetable | Food & Beverages | 1.75× | ||
| 15 | Energy | Home & Garden | 1.73× | ||
| 16 | Innovation | Business & Career | 1.71× | ||
| 17 | Street food | Food & Beverages | 1.61× | ||
| 18 | Furniture | Home & Garden | 1.56× | ||
| 19 | Instant messaging | Internet & Social Media | 1.55× | ||
| 20 | Home improvement | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.92× | |
| Convenience Orientation | PREMIUM | 2.93× | |
| DIY Mentality | THRILL | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.69× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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