A data profile of the people who buy, follow and care about Sink in Ireland — modelled from more than twelve digital signal sources. Sink has an estimated audience of 729,611 people in Ireland.
Sink has an estimated audience of 729,611 people in Ireland. 65.0% are female, 35.0% are male, average age 44.6. Top brand affinities: Toilet, IKEA, Shower, Microwave oven, Do it yourself (DIY).
Top brand affinities include Toilet, IKEA, Shower, with strongest over-indexing on Toilet (5.12× the country average).
Demographically, the Sink audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Sink fan in Ireland is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Toilet.
The key figures that characterise the Sink profile in Ireland.
65.0% are female, 35.0% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 44.6 |
| Estimated audience size | 729,611 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Sink audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 7.5% |
| Brazil | 6.9% |
The strongest cross-interests of the Sink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toilet | Home & Garden | 5.12× | ||
| 02 | Shower | Beauty & Wellness | 3.94× | ||
| 03 | Microwave oven | Home & Garden | 3.46× | ||
| 04 | Laminate flooring | Home & Garden | 2.46× | ||
| 05 | Wood flooring | Home & Garden | 2.18× | ||
| 06 | Bed frame | Home & Garden | 2.01× | ||
| 07 | Kitchenware | Home & Garden | 1.90× | ||
| 08 | Bedroom furniture | Home & Garden | 1.88× | ||
| 09 | IKEA | Home & Garden | 1.86× | ||
| 10 | TK Maxx | Shopping | 1.81× | ||
| 11 | Carpet | Home & Garden | 1.80× | ||
| 12 | Zoo | Kids & Family | 1.79× | ||
| 13 | Garden furniture | Home & Garden | 1.74× | ||
| 14 | Plumbing | Home & Garden | 1.71× | ||
| 15 | Garden centre | Home & Garden | 1.70× | ||
| 16 | First-time buyer | Shopping | 1.59× | ||
| 17 | Mattress | Home & Garden | 1.57× | ||
| 18 | Renovation | Home & Garden | 1.52× | ||
| 19 | Department store | Shopping | 1.52× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| DIY Mentality | THRILL | 1.61× | |
| Quality Awareness | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Sustainability | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Sink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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