A data profile of the people who buy, follow and care about Sink in Italy — modelled from more than twelve digital signal sources. Sink has an estimated audience of 4,456,006 people in Italy.
The average Sink fan in Italy is 47.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Hardware store, Microwave oven, Modern architecture, with strongest over-indexing on Hardware store (6.99× the country average).
Demographically, the Sink audience skews more female with an average age of 47.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sink fan in Italy is more female, around 47.1 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
The key figures that characterise the Sink profile in Italy.
62.8% are female, 37.2% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 47.1 |
| Estimated audience size | 4,456,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Sink audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 7.5% |
| Brazil | 6.9% |
Where the Sink audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.30× | |
| 02 | Lazio | ~700K | 1.21× | |
| 03 | Tuscany | ~300K | 1.18× | |
| 04 | Veneto | ~400K | 1.15× | |
| 05 | Emilia-Romagna | ~400K | 1.12× | |
| 06 | Piedmont | ~400K | 1.07× | |
| 07 | Liguria | ~100K | 1.04× | |
| 08 | Campania | ~500K | 1.02× | |
| 09 | Trentino-Alto Adige/Südtirol | ~90K | 1.02× | |
| 10 | Friuli-Venezia Giulia | ~90K | 1.02× | |
| 11 | Marche | ~100K | 1.00× | |
| 12 | Sicilia | ~400K | 0.99× | |
| 13 | Puglia | ~300K | 0.99× | |
| 14 | Aosta Valley | ~10K | 0.99× | |
| 15 | Umbria | ~70K | 0.97× | |
| 16 | Molise | ~20K | 0.96× | |
| 17 | Basilicata | ~40K | 0.95× | |
| 18 | Sardinia | ~100K | 0.93× | |
| 19 | Abruzzo | ~90K | 0.92× | |
| 20 | Calabria | ~100K | 0.90× |
The strongest cross-interests of the Sink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 7.83× | ||
| 02 | Chandelier | Home & Garden | 7.03× | ||
| 03 | Hardware store | Home & Garden | 6.99× | ||
| 04 | Miele | Home & Garden | 5.22× | ||
| 05 | Toilet | Home & Garden | 5.05× | ||
| 06 | Modern architecture | Arts & Culture | 4.09× | ||
| 07 | Property finder | Home & Garden | 3.96× | ||
| 08 | Dishwasher | Home & Garden | 3.72× | ||
| 09 | Alessi (Italian company) | Home & Garden | 3.71× | ||
| 10 | Maisons du Monde | Home & Garden | 3.45× | ||
| 11 | HVAC | Home & Garden | 3.37× | ||
| 12 | Kitchenware | Home & Garden | 3.11× | ||
| 13 | Cleanliness | Home & Garden | 2.88× | ||
| 14 | Renovation | Home & Garden | 2.33× | ||
| 15 | IKEA | Home & Garden | 2.04× | ||
| 16 | Innovation | Business & Career | 2.00× | ||
| 17 | Instant messaging | Internet & Social Media | 1.84× | ||
| 18 | Coop | Food & Beverages | 1.79× | ||
| 19 | Home improvement | Home & Garden | 1.71× | ||
| 20 | Home Appliances | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.47× | |
| Quality Awareness | PREMIUM | 2.59× | |
| Convenience Orientation | PREMIUM | 2.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Tradition | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.85× |
Sink has an estimated audience of 4,456,006 people in Italy, concentrated in Lombardy and Lazio.
62.8% of Sink fans are female, 37.2% are male, with an average age of 47.1 years.
Sink fans show strongest brand affinity for Hardware store (6.99×), Microwave oven (7.83×), and Modern architecture (4.09×) over the country average.
Sink fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sink itself, the audience over-indexes on Microwave oven (7.83×), Modern architecture (4.09×), IKEA (2.04×), and HVAC (3.37×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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