A data profile of the people who buy, follow and care about Sink in France — modelled from more than twelve digital signal sources. Sink has an estimated audience of 2,565,659 people in France.
The average Sink fan in France is 46.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Apartment, Home Appliances, EBay, with strongest over-indexing on Apartment (4.45× the country average).
Demographically, the Sink audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sink fan in France is more female, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for Apartment.
The key figures that characterise the Sink profile in France.
61.8% are female, 38.2% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 46.8 |
| Estimated audience size | 2,565,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Sink audience comes from France.
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 7.5% |
| Brazil | 6.9% |
Where the Sink audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bourgogne-Franche-Comté | ~100K | 1.31× | |
| 02 | Grand Est | ~200K | 1.16× | |
| 03 | Nouvelle-Aquitaine | ~300K | 1.13× | |
| 04 | Occitanie | ~200K | 1.10× | |
| 05 | Auvergne-Rhône-Alpes | ~300K | 1.04× | |
| 06 | Centre-Val de Loire | ~100K | 1.04× | |
| 07 | Normandy | ~100K | 1.01× | |
| 08 | Brittany | ~100K | 1.00× | |
| 09 | Pays de la Loire | ~100K | 0.94× | |
| 10 | Hauts-de-France | ~200K | 0.89× | |
| 11 | Provence-Alpes-Côte d'Azur | ~200K | 0.89× | |
| 12 | Corsica | ~10K | 0.89× | |
| 13 | Île-de-France | ~400K | 0.78× |
The strongest cross-interests of the Sink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vitra | Home & Garden | 12.58× | ||
| 02 | Miele | Home & Garden | 10.50× | ||
| 03 | Geberit | Home & Garden | 10.10× | ||
| 04 | Bathtub | Beauty & Wellness | 6.43× | ||
| 05 | Salma Hayek | Movies & TV | 5.89× | ||
| 06 | Danish design | Home & Garden | 4.64× | ||
| 07 | Efficient energy use | Technology & Electronics | 4.47× | ||
| 08 | Apartment | Business & Career | 4.45× | ||
| 09 | Toilet | Home & Garden | 4.25× | ||
| 10 | Modern architecture | Arts & Culture | 4.22× | ||
| 11 | Household goods | Home & Garden | 4.03× | ||
| 12 | Home Appliances | Home & Garden | 3.64× | ||
| 13 | EBay | Shopping | 3.10× | ||
| 14 | Kitchen | Home & Garden | 2.75× | ||
| 15 | Midi Libre | News | 2.55× | ||
| 16 | Energy | Home & Garden | 2.39× | ||
| 17 | AliExpress | Shopping | 2.01× | ||
| 18 | Conforama | Home & Garden | 1.99× | ||
| 19 | Home improvement | Home & Garden | 1.95× | ||
| 20 | Lidl | Shopping | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 4.97× | |
| Patriotism | CONSERVATISM | 3.00× | |
| Design Affinity | PREMIUM | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Pet Ownership | JOY | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Sink has an estimated audience of 2,565,659 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
61.8% of Sink fans are female, 38.2% are male, with an average age of 46.8 years.
Sink fans show strongest brand affinity for Apartment (4.45×), Home Appliances (3.64×), and EBay (3.1×) over the country average.
Sink fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sink itself, the audience over-indexes on Home Appliances (3.64×), EBay (3.1×), Vitra (12.58×), and Bathtub (6.43×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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